Senior Bread Brand & Retail Growth Leader

General Mills, Inc; Minneapolis (MN); On-site; USD 129,000 - 215,000; Full time

Job summary

General Mills seeks a Senior Marketing Manager to lead the Bread business and Retail Foodservice channel strategy at the Minneapolis HQ. You will own the Bread P&L, drive growth, and manage two direct reports while shaping strategy for the broader Retail Foodservice portfolio.

You will partner with Sales to strengthen retailer relationships, build an innovation pipeline, and develop demand-driving plans across grocery, mass, and club. A fast-paced, entrepreneurial environment awaits.

Qualifications

• Bachelor’s degree and 10+ years of experience in brand management, channel marketing, innovation, business development, or a related field.
• Experience in retail marketing across grocery, mass, club, or comparable channels.
• Experience managing or influencing a P&L, business plan, or portfolio-level financial results.
• Experience turning consumer, shopper, or customer insights into growth plans.
• Experience managing direct reports and influencing cross-functional partners.
• Strong business judgment and the ability to work effectively in a fast-paced, entrepreneurial environment.
• Ability to be based in Minneapolis, Minnesota, at General Mills headquarters. Relocation will be provided if you are not local.

Responsibilities

• Own the Bread business strategy and P&L, balancing growth, profitability, and investment.
• Partner with Sales to strengthen existing retail customer relationships and identify new growth opportunities.
• Build a pipeline of innovation, renovation, and portfolio opportunities to support long-term growth.
• Use consumer, shopper, and customer insights to develop demand-driving plans for private-label and retailer-branded products.
• Set channel strategies across grocery, mass, and club, recognizing the different needs of each retail environment.
• Lead and develop two marketing team members while partnering with Finance, Insights, Product Development, Supply Chain, and other cross-functional teams.

Skills

P&L management

Retail marketing

Team leadership

Strategic planning

Education

Bachelor's degree

Job description

General Mills seeks a Senior Marketing Manager to lead the Bread business and Retail Foodservice channel strategy at the Minneapolis HQ. You will own the Bread P&L, drive growth, and manage two direct reports while shaping strategy for the broader Retail Foodservice portfolio.

You will partner with Sales to strengthen retailer relationships, build an innovation pipeline, and develop demand-driving plans across grocery, mass, and club. A fast-paced, entrepreneurial environment awaits.