Bread Marketing Growth Lead, Retail Foodservice

General Mills, Inc.; Minneapolis (MN); Hybrid; USD 129,000 - 215,000; Full time

Job summary

General Mills, Inc. in Minneapolis, Minnesota, is seeking a Senior Marketing Manager to lead the Bread business and Retail Foodservice channel strategy.

You will own the Bread P&L, drive growth, and manage two direct reports while collaborating with Finance, Insights, Product Development, and Supply Chain teams. The role requires 10+ years in brand management or related fields, with strong retail marketing experience and proven P&L influence.

Qualifications

• Bachelor’s degree and 10+ years of experience in brand management, channel marketing, innovation, business development, or a related field.
• Experience in retail marketing across grocery, mass, club, or comparable channels.
• Experience managing or influencing a P&L, business plan, or portfolio-level financial results.
• Experience turning consumer, shopper, or customer insights into growth plans.
• Experience managing direct reports and influencing cross-functional partners.
• Strong business judgment and the ability to work effectively in a fast-paced, entrepreneurial environment.
• Ability to be based in Minneapolis, Minnesota, at General Mills headquarters. Relocation will be provided if you are not local.

Responsibilities

• Own the Bread business strategy and P&L, balancing growth, profitability, and investment.
• Partner with Sales to strengthen existing retail customer relationships and identify new growth opportunities.
• Build a pipeline of innovation, renovation, and portfolio opportunities to support long-term growth.
• Use consumer, shopper, and customer insights to develop demand-driving plans for private-label and retailer-branded products.
• Set channel strategies across grocery, mass, and club, recognizing the different needs of each retail environment.
• Lead and develop two marketing team members while partnering with Finance, Insights, Product Development, Supply Chain, and other cross-functional teams.

Skills

Brand management

Channel marketing

Innovation

Business development

P&L management

People management

Cross-functional collaboration

Retail marketing

Education

Bachelor's degree

Job description

General Mills, Inc. in Minneapolis, Minnesota, is seeking a Senior Marketing Manager to lead the Bread business and Retail Foodservice channel strategy.

You will own the Bread P&L, drive growth, and manage two direct reports while collaborating with Finance, Insights, Product Development, and Supply Chain teams. The role requires 10+ years in brand management or related fields, with strong retail marketing experience and proven P&L influence.