Senior Brand Strategy Lead, Private Brands | Data-Driven

Walmart; Hoboken (NJ); Vor Ort; USD 108.000 - 216.000; Vollzeit

Benefits dieser Stelle

Health benefits

401(k) & stock purchase

Paid time off

Zusammenfassung

Walmart in Hoboken, NJ is seeking a Senior Manager, Walmart Brands Marketing to guide renovations and new brand development within our private brands portfolio, focusing on Style brands across fashion, home & beauty. You will align marketing efforts with goals using data-driven insights and lead cross-functional collaboration to build brands customers connect with and trust, driving growth.

The Private Brands Marketing team oversees 90+ brands and partners with Merchandising, Marketing, Insights

Qualifikationen

• Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.
• Masters: Business Administration

Aufgaben

• Work closely with Private Brand Management & Merchandising teams on understanding and evaluating our private brand portfolios, identifying customer and competitive whitespace, and renovating existing and/or building new private brands that improve customers’ experience with Walmart.
• Support implementation teams as they bring the brands to life across customer touchpoints.
• Collaborate & influence cross-functional teams to build world-class brands that support overall corporate goals and deliver measurable results.
• Analyze market trends and competitive landscape to inform strategy adjustments and identify new opportunities.

Kenntnisse

Cross-functional leadership

Supervisory experience

Strategic marketing

Ausbildung

Bachelor's degree in Business, Marketing, Communications, or related field

7 years' experience in marketing or related field

Master's Degree in Business Administration

Jobbeschreibung

Walmart in Hoboken, NJ is seeking a Senior Manager, Walmart Brands Marketing to guide renovations and new brand development within our private brands portfolio, focusing on Style brands across fashion, home & beauty. You will align marketing efforts with goals using data-driven insights and lead cross-functional collaboration to build brands customers connect with and trust, driving growth.

The Private Brands Marketing team oversees 90+ brands and partners with Merchandising, Marketing, Insights