Brand Manager: Private Label Growth & Creative

C&S Wholesale Grocers; Grand Rapids (MI); On-site; USD 90,000 - 115,000; Full time

Job summary

C&S Wholesale Grocers, LLC is seeking a Brand Manager to oversee the OurBrands private-label portfolio, driving growth, equity, and shopper engagement across packaging, digital, and retail channels.

The ideal candidate combines strategic brand management with graphic design expertise, ensuring governance of creative quality, agency alignment, and on-brand storytelling. This role leads cross-functional collaboration and data-driven decision making.

Qualifications

• Bachelor’s Degree in Marketing, Communications, Graphic Design, Visual Communications, Business, or related field required.
• 3–5 years of experience in brand management, marketing, packaging design, or creative strategy within retail, CPG, or private label environments.
• Demonstrated experience leveraging consumer insights, market data, and business analytics to support strategic brand decisions and performance optimization.
• Formal graphic design training or professional experience in graphic design strongly preferred.
• Proficiency in Adobe Creative Suite, including Illustrator, Photoshop, and InDesign preferred.

Responsibilities

• Lead and support the development of annual brand strategies and initiatives that strengthen enterprise-level brand equity, improve shopper perception, and drive commercial performance.
• Partner with Insights & Analytics (I&A) teams to leverage consumer, category, customer, and performance data to inform strategic decision-making, identify growth opportunities, and optimize brand initiatives.
• Support the management and performance of the private label portfolio by monitoring key business metrics including sales performance, market trends, category growth, shopper engagement, and promotional effectiveness.
• Collaborate cross-functionally with merchandising, sales, product development, and operations teams to align brand priorities with broader business objectives and category strategies.
• Lead the development and execution of integrated brand initiatives across packaging, digital, print, in-store, and marketing channels to ensure a cohesive and differentiated brand experience.
• Maintain governance over creative execution and media alignment by ensuring all customer-facing communications, packaging, and marketing materials adhere to established brand standards, positioning, and messaging frameworks.

Skills

Brand management

Marketing strategy

Graphic design

Creative leadership

Communication

Brand governance

Cross-functional collaboration

Visual storytelling

Education

Bachelor’s Degree in Marketing

Bachelor’s Degree in Business Administration

Tools

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Job description

C&S Wholesale Grocers, LLC is seeking a Brand Manager to oversee the OurBrands private-label portfolio, driving growth, equity, and shopper engagement across packaging, digital, and retail channels.

The ideal candidate combines strategic brand management with graphic design expertise, ensuring governance of creative quality, agency alignment, and on-brand storytelling. This role leads cross-functional collaboration and data-driven decision making.