Senior Brand Strategy Lead – GTM & Launch Excellence

BioSpace; Plainsboro Township (NJ); On-site; USD 148,290 - 259,510; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Flexible vacation policy

Tuition reimbursement program

Job summary

A leading healthcare company is seeking an Associate Director, Strategy Lead in New Jersey to drive brand strategy and go-to-market plans for their portfolio. Candidates should have at least 12 years of experience in the pharmaceutical industry, strong strategic and analytical skills, and a proven track record in managing successful product launches. This role involves collaboration across teams and budget management, ensuring alignment with market dynamics to drive growth.

Qualifications

• 12+ years of experience in sales and brand management within the pharmaceutical industry.
• Experience with product launches and lifecycle management.
• Proven knowledge of the pharmaceutical industry.

Responsibilities

• Lead the development of brand strategies and go-to-market plans.
• Collaborate with cross-functional teams to ensure alignment.
• Manage the brand level marketing budget effectively.

Skills

Strategic thinking

Analytical skills

Stakeholder management

Leadership

Project management

Education

Bachelor’s degree

Master’s degree

Job description

A leading healthcare company is seeking an Associate Director, Strategy Lead in New Jersey to drive brand strategy and go-to-market plans for their portfolio. Candidates should have at least 12 years of experience in the pharmaceutical industry, strong strategic and analytical skills, and a proven track record in managing successful product launches. This role involves collaboration across teams and budget management, ensuring alignment with market dynamics to drive growth.