Senior Brand Strategy & Governance Lead

Edward Jones; St. Louis (MO); Hybrid; USD 120,000 - 150,000; Full time

Job summary

Edward Jones is seeking an experienced Brand Manager to lead enterprise-wide brand activation and governance, partnering with Marketing, Communications, Legal, and business leaders to ensure consistency and integrity across campaigns and client experiences. The role requires 10+ years in brand management, strong analytics, and exceptional communication skills, with the ability to influence without direct authority in a complex, matrixed organization.

Hybrid work from Tempe or St.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Brand Management, or a related field.
• 10+ years of experience in brand management, brand marketing, brand operations, or a related discipline.
• Experience managing brand health metrics, brand equity measurement, and performance reporting.
• Proven success developing and implementing brand governance frameworks and standards within complex, matrixed organizations.
• Experience leading enterprise-wide brand activation across multiple channels, segments, and business lines.
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• Exceptional communication, presentation, and stakeholder management skills, with the ability to influence without direct authority.
• Demonstrated ability to lead complex initiatives, make sound decisions in ambiguous situations, and balance long-term brand strategy with operational execution.

Responsibilities

• Drive consistent brand activation and expression across the enterprise.
• Partner with cross-functional stakeholders to embed brand standards into campaigns, programs, and client experiences.
• Serve as a trusted advisor on brand strategy, governance, and best practices.
• Identify opportunities to improve brand consistency, effectiveness, and adoption.
• Monitor and mitigate brand reputation risks in partnership with Communications, Legal, and Compliance.
• Assess the reputational impact of enterprise decisions and recommend actions that protect and enhance the brand.
• Ensure all external brand expressions align with firm values, positioning, and standards.
• Guide stakeholders through brand-sensitive issues with speed, consistency, and sound judgment.

Skills

Brand management

Brand governance

Stakeholder management

Analytical skills

Communication skills

Leadership

Strategic thinking

Education

Bachelor's degree in Marketing, Business, Communications, Brand Management, or related field

Job description

Edward Jones is seeking an experienced Brand Manager to lead enterprise-wide brand activation and governance, partnering with Marketing, Communications, Legal, and business leaders to ensure consistency and integrity across campaigns and client experiences. The role requires 10+ years in brand management, strong analytics, and exceptional communication skills, with the ability to influence without direct authority in a complex, matrixed organization.

Hybrid work from Tempe or St.