Senior Brand Strategy Director

TAPP Film; United States; Sur place; USD 120 000 - 160 000; Plein temps

Résumé du poste

BritBox International in New York seeks a Director of Brand Strategy to lead the brand narrative, steward the visual identity, and guide high-impact campaigns.

You will partner with Insights and Creative teams to ensure brand consistency while driving growth across BritBox and BritBox Premier. The role requires strategic leadership, data-driven decision making, and collaboration across disciplines.

Qualifications

• Extensive experience as a strategist, including entertainment industry.
• Ability to interpret data and derive actionable brand insights.
• Excellent verbal and written presentation skills.
• Strong collaboration across functions with stakeholders.
• Comfort with guiding creative campaigns from strategy to execution.
• Willingness to work in office three days per week.

Responsabilités

• Own the definition and overall stewardship of the BritBox brand.
• Ensure the brand positioning remains relevant and understood.
• Maintain foundational brand documents and oversee templates and boilerplates.
• Partner with the copy team on brand lines and expressions for BritBox Premier.
• Own the strategic development and maintenance of visual identity.
• Maintain commercial context awareness to keep brand decisions commercially informed.
• Lead on brand tracking and incorporate insights into briefs.
• Define the consumer profile and target audience.
• Develop and oversee campaign briefs and pre-briefs.
• Lead on brand extensions and partnerships; draft RFPs when appropriate.
• Onboard and train a Brand Marketing Associate Manager.

Connaissances

Brand strategy

Stakeholder management

Data interpretation

Presentation skills

Cross-functional collaboration

AI tools for strategy

Description du poste

BritBox International in New York seeks a Director of Brand Strategy to lead the brand narrative, steward the visual identity, and guide high-impact campaigns.

You will partner with Insights and Creative teams to ensure brand consistency while driving growth across BritBox and BritBox Premier. The role requires strategic leadership, data-driven decision making, and collaboration across disciplines.