Director, Brand Strategy — Lead Growth & Narrative

Fulwell Entertainment; Los Angeles (CA); Presencial; USD 175 000 - 200 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Fully-subsidized healthcare options

Competitive 401k match

Enhanced personal health days and paid

Resumo da oferta

Fulwell Entertainment, a global entertainment company with offices in Los Angeles, New York, and London, seeks a Director of Brand Strategy to expand the function’s capacity across partnerships, IP, and tentpole content. This role shapes positioning, narratives, and go-to-market frameworks to strengthen Fulwell's brands and IP.

The successful candidate will lead defined workstreams, partner with senior stakeholders, and translate insights into actionable strategies that drive growth and

Qualificações

• Eight or more years of experience in brand strategy or related disciplines.
• Experience leading significant strategic assignments and client relationships.
• Strong positioning, narrative development, research, and briefing skills.
• Deep understanding of entertainment, sports, media and culture.
• Ability to translate complex information into actionable recommendations.

Responsabilidades

• Lead Brand Strategy workstreams from initial problem definition through final strategic recommendation.
• Develop brand architecture, positioning, value propositions, messaging, audience strategies, narratives, and go-to-market frameworks.
• Translate audience, cultural, market, competitive, category, and business intelligence into clear strategic choices.
• Identify and frame the underlying business, brand, audience, or cultural problem before developing solutions.
• Build compelling briefs, narratives, frameworks, and strategic platforms guiding creative and cross-functional work.
• Lead qualitative and quantitative research and synthesize information into recommendations.

Conhecimentos

Brand strategy

Communications strategy

Cultural strategy

Audience strategy

Market research

Executive communication

Strategic storytelling

Client relationships

Formação académica

Bachelor’s degree or equivalent professional experience

Descrição da oferta de emprego

Fulwell Entertainment, a global entertainment company with offices in Los Angeles, New York, and London, seeks a Director of Brand Strategy to expand the function’s capacity across partnerships, IP, and tentpole content. This role shapes positioning, narratives, and go-to-market frameworks to strengthen Fulwell's brands and IP.

The successful candidate will lead defined workstreams, partner with senior stakeholders, and translate insights into actionable strategies that drive growth and