Brand Strategist

Plein Air Agency; Dallas (TX); Remote; USD 70,000 - 100,000; Full time

Job summary

Plein Air Agency is seeking a mid-level Brand Strategist with a creative mind who can develop design assets like customer journeys and drive value for clients. This distributed team works via video meetings, with travel as needed, and allows you to work from anywhere with strong internet access.

You will collaborate on brand strategy, conduct independent research, and craft insights to fuel ideas while coordinating with cross-functional teams to bring concepts to life for clients.

Qualifications

• 3–5 years of experience in brand or marketing strategy.
• Ambitious, self-motivated and able to work with little supervision.
• Portfolio of creative work or marketing thinking.
• Agency background is required.

Responsibilities

• Collaborate on brand strategy decks
• Be comfortable conducting independent research to build creative insights
• Help bring the audience to life for our teams and clients
• Participate in developing tactical roadmaps to help our clients plan
• Create POVs that help our clients understand change
• Contribute to the overall strategic direction of projects
• Work with cross functional teams to create concepts

Skills

Brand strategy

Creative thinking

Research & insights

Storytelling & POVs

Collaboration

Job description

Description

Plein Air Agency is looking for a mid-level Brand Strategist with a creative mind who can find ideas that solve problems for our clients and their customers. The right person will be a student of brands and people, and have experience developing design assets like customer journeys. This candidate also has agency experience. He or she will be driven, collaborative, and eager to share, debate, and offer new perspectives. Most of all, this person will have the ability to connect with our clients' customers, understand what motivates them, and help our team create ideas that add value for them. We are a distributed company, so you will have lots of video meetings, but you can work from pretty much anywhere that has good internet. Some travel may be required.

Responsibilities

• Collaborate on brand strategy decks
• Be comfortable conducting independent research to build creative insights that fuel new ideas
• Help bring the audience to life for our teams and our clients
• Participate in developing tactical roadmaps to help our clients plan
• Create POVs that help our clients understand change
• Contribute to the overall strategic direction of projects
• Work with our cross functional teams to create concepts

The keys to being good at this job

• Curious. All ideas come from somewhere. If you're not feeding yourself with good inputs, then the work will never be as good as it could have been.
• Super fun. We spend a lot of time working. Let's not make all that time suck.
• Self-motivated. We are small and growing, not big and bureaucratic. There will be plenty of times when you just need to figure things out.
• Ambition. We want people who think they can change the world.
• Writing skills. Part of your job is the communication of ideas, and that often takes a good writer.

Requirements

• 3-5 years of experience in brand or marketing strategy
• Ambitious, self-motivated and able to work with little supervision
• Portfolio of creative work or marketing thinking
• Agency background is required