Senior Brand Strategist

TEK Systems; Chicago (IL); Remote; USD 85,000 - 127,000; Full time

Benefits offered by this job

Medical, dental & vision

401(k)/Roth

Life & AD&D insurance

Disability (short/long-term)

HSA & DCFSA

Job summary

TEKsystems is seeking a Senior Brand Strategist to lead strategic brand initiatives for a range of mid-to large-scale projects. You will guide a team, develop client relationships, and act as a trusted advisor in implementing strategic brand plans, delivering insight-driven and transformative brand solutions.

This fully remote role supports the Chicagoland area with potential travel. You will collaborate with cross-disciplinary teams to ensure client success and drive business growth, while

Qualifications

• Minimum 5 years of experience in a consultancy or agency setting developing strategies for brand identity, expression, brand architecture, or marketing communications
• Solid foundation in core marketing concepts: branding, positioning, market segmentation, consumer behavior, brand architecture, and communications planning
• Advanced strategic thinking addressing complex market dynamics
• Exceptional written, verbal, and presentation skills

Responsibilities

• Market Research and Analysis: Qualitative and quantitative research of market trends and consumer behavior.
• Brand Positioning: Create compelling value propositions and messaging for target audiences.
• Strategic Planning: Develop brand and communications plans aligned with business goals.
• Workshops & Presentations: Synthesize and present complex ideas to win over clients.
• Brief Development: Write briefs and creative concepts to guide campaigns.
• Collaboration: Partner with design, UX, data, technology, and content teams to exceed client expectations.

Skills

Market Research

Brand Positioning

Strategic Planning

Workshops & Presentations

Brief Development

Collaboration

Power Skills

Advanced Brand Strategy

Education

Bachelor's degree in marketing, communications, or related field

Tools

Social media management

SEO

CMS

Generative AI tools

Job description

One North is a digital experience agency that combines curiosity, scale, and agility to shape the future. As part of TEKsystems, a leading provider of business and technology services, we offer boutique solutions to solve complex problems. Our multidisciplinary teams of strategists, designers, and technologists excel in research and discovery, experience strategy, design, experience management, and technology implementation. Whether clients are establishing a vision for an experience or optimizing an existing one, we help businesses understand their audiences, design experiences, maximize technology, and bring their digital ideas to life. The world’s most successful companies rely on us to forge the future through electrifying work that sparks innovation and drives results.

Here’s what the opportunity supported through our TEKsystems Global Services (TGS) Talent Acquisition Team requires:

About You

You’re a Senior Brand Strategist with expert understanding of advanced brand strategy across segmentation, targeting, positioning, concepting, brand identity and architecture, user research, and more. You’re practiced and proven at finding the common thread in complex research to uncover actionable insights. Here, you’ll take ownership of projects, share your perspectives with the world through thought leadership, and influence cross-functional teams with your problem‑solving prowess.

The Opportunity

As our next Senior Brand Strategist, you will guide a team serving as the Brand Strategy subject matter expert across a spectrum of mid‑to large‑scale projects, with little to no oversight. You’ll have a key role in developing strong client relationships and acting as a trusted advisor in the implementation of strategic brand plans. You will bring highly polished, insight‑driven, and transformative brand solutions to life. While not directly managing people, you’ll be a guide to the team, building camaraderie and creating safe spaces for creative exploration.

This role will ideally be based in the Chicagoland area, but we are open to remote locations across the U.S.

Core Responsibilities

• Market Research and Analysis: Design and manage both qualitative and quantitative research analysis of market trends, consumer behavior, and competitor strategies to identify opportunities and insights for brand development.
• Brand Positioning: Own the creation of compelling value propositions and messaging that differentiate a brand in the marketplace and resonates with the target audience.
• Strategic Planning: Develop brand and communications plans, including goals, objectives, and integrated marketing strategies that align with the overall business goals.
• Workshops & Presentations: Oversee the synthesis and presentation of complex ideas and problems into final presentations that consistently win over clients and grow business.
• Brief Development: Proven expertise in writing compelling briefs and creative concepts and stories to guide creative campaigns.
• Collaboration: Influence and collaborate with design, UX, CX, data, technology, and content disciplines, ensuring alignment for client work that exceeds expectations.

Power Skills

• Business Insight: Applies knowledge of business and marketplace to advance org goals.
• Action‑Oriented: Takes on new opportunities/challenges with urgency, energy, and enthusiasm.
• Effective Communication: Delivers multi‑mode communications with strong clarity and tact.
• Manages Ambiguity: Operates effectively, even when things are not certain or clear.
• Cultivates Innovation: Creates new and better ways for the organization to be successful.
• Drives Results: Consistently achieves results, even under tough circumstances.
• Collaborates: Builds partnerships and works collaboratively to meet shared objectives.
• Adaptability: Adapts approach in real‑time to meet shifting demands of different situations.

Required Experience

• You bring a minimum of 5 years of experience in a consultancy or agency setting developing strategies for brand identity, expression, brand architecture, or marketing communications
• Bachelor's degree in marketing, communications, or field that requires strong communication and problem solving
• Solid foundation in core marketing concepts: branding, positioning, market segmentation, consumer behavior, brand architecture, and communications planning
• Advanced strategic thinking, including the ability to formulate nuanced strategies that address complex market dynamics
• Deep understanding of research methodologies and metrics, translating insights into actionable recommendations
• A passion for creativity, writing, and a desire to push boundaries in brand storytelling
• Exceptional written, verbal, and presentation skills
• Ability to articulate complex ideas clearly and persuasively
• Excellent at building consensus, navigating conflicting ideas, and persuading stakeholders across various levels of the organization
• Advanced skills with marketing technology tools including common social media management, SEO, CMS, and generative AI tools

Job Type & Location

This is a Permanent position based out of Chicago, IL.

Pay and Benefits

The pay range for this position is $84800.00 - $127200.00/yr.

Individual compensation offered for this position within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job‑related factors.

We reserve the right to pay above or below the posted wage based on factors unrelated to sex, race, or any other protected classification.Additional earnings may be available through incentive programs like annual bonuses, profit sharing, etc.Benefits are subject to change and may be subject to specific elections, plan or program terms. Our benefit plans include the following:

• Medical, dental & vision
• 401(k)/Roth
• Insurance (Basic/Supplemental Life & AD&D)
• Short and long‑term disability
• Health & Dependent Care Spending Accounts (HSA & DCFSA)
• Transportation benefits
• Employee Assistance Program
• Tuition Assistance
• Time Off/Leave (PTO, Paid Family Leave)

Workplace Type

This is a fully remote position.

Application Deadline

This position is anticipated to close on Oct 2, 2026.

About TEKsystems

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full‑Stack Technology Services, Talent Services, and real‑world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

About TEKsystems and TEKsystems Global Services

We’re a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We’re a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full‑stack capabilities and speed. We’re strategic thinkers, hands‑on collaborators, helping customers capitalize on change and master the momentum of technology. We’re building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

San Francisco Fair Chance Ordinance: Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records.

Massachusetts Lie Detector: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Use of Artificial Intelligence (AI): We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.