Senior Brand Partnerships & Collaborations Lead

BoF Careers; New York (NY); On-site; USD 150,000 - 195,000; Full time

Benefits offered by this job

Merchandise discount

Paid Time Off

Volunteer hours

401(k) plan

Employee stock purchase plan

Health insurance

Life insurance

Job summary

Gap Inc. is seeking a Senior Manager of Collaborations & Partnerships to lead the end-to-end development and execution of brand collaborations, cultural product spaces, and GapStudio marketing strategies.

The role drives cross-functional partnership opportunities, budget-informed decisions, and omnichannel activation across paid media, social, retail, site, and PR. The selected candidate will oversee content development, leverage data-driven insights, and influence senior stakeholders to elevate

Qualifications

• Seasoned brand marketer with integrated campaigns and cross-functional teams.
• Experience leading collaborations, partnerships, and brand storytelling.

Responsibilities

• Lead the strategic development and execution of Gap's collaboration, strategic partnerships and GapStudio marketing campaigns; ensuring alignment with long-term brand vision and business goals.
• Serve as the primary marketing lead for all collaborations and strategic partnerships, partnering with Creative, cross-functional Channel teams, Licensing, Merchandising and Design.
• Translate brand narratives and collaboration objectives into compelling, insight-driven marketing briefs and omni-channel content strategies.
• Oversee the end-to-end content development process for collaborations, ensuring creative excellence, message clarity, and consistency across all platforms.
• Champion a customer-first mindset by leveraging data, insights, and journey mapping to inform Go-To-Market planning and optimization of the co-brand experience.
• Drive the creation of comprehensive communication plans that reflect audience segmentation, media strategy, and cultural relevance.
• Collaborate with channel leads to align on content needs, timing, and performance goals, ensuring that all tiered seasonal stories are executed with precision and relevance.
• Lead cross-functional retrospectives and performance reviews to extract insights, identify opportunities, and refine future strategies.
• Own and evolve key tools and frameworks (e.g., Airtable, Miro, Go-To-Market) to support strategic planning, execution, and storytelling.
• Act as a thought partner to marketing leadership, contributing to brand strategy and collaboration strategies.
• Independently manage campaign budgets, when applicable, including allocation, optimization, and reporting, ensuring alignment with business priorities.
• Regularly engage and negotiate with VP+ internal stakeholders to align on strategic priorities, secure buy-in, and influence cross-functional decision-making.

Job description

Gap Inc. is seeking a Senior Manager of Collaborations & Partnerships to lead the end-to-end development and execution of brand collaborations, cultural product spaces, and GapStudio marketing strategies.

The role drives cross-functional partnership opportunities, budget-informed decisions, and omnichannel activation across paid media, social, retail, site, and PR. The selected candidate will oversee content development, leverage data-driven insights, and influence senior stakeholders to elevate