Gap Senior Manager, Collaborations & Partnerships - Gap Brand

Gap; New York (NY); On-site; USD 150,000 - 195,000; Full time

Benefits offered by this job

Merchandise discount

Paid time off

Volunteer hours

401(k) matching

Employee stock purchase plan

Medical insurance

Dental insurance

Vision insurance

Life insurance

Job summary

Gap is seeking a Senior Manager of Collaborations & Partnerships to lead strategic brand collaborations and GapStudio initiatives. The role sits in Marketing and drives end-to-end vision, development, and execution across paid, social, site, digital, loyalty, PR and product experiences.

The ideal candidate blends fashion sensibility with data-driven storytelling, excels in cross-functional leadership, and can manage budgets while influencing VP+ stakeholders to maximize brand impact.

Qualifications

• Experience leading integrated campaigns for consumer brands.
• Excellent ability to influence cross-functional teams and senior stakeholders.
• Strong track record in budgeting, planning and resource allocation.

Responsibilities

• Lead development and execution of Gap collaboration campaigns and GapStudio marketing.
• Partner with Creative, Channel teams, Licensing, Merchandising and Design.
• Translate brand narratives into compelling briefs and omni-channel content strategies.

Skills

Brand marketing leadership

Cross-functional leadership

Campaign management

Budget management

Tools

Airtable

Miro

Go-to-Market

Job description

About Gap

Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that’s run through those five decades is the phenomenal people that make up our brand – our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future. People who want to leave the world better than they found it.

We’ve built our brand on staying true to our roots while always being out in front of what’s next. If you want to be part of an iconic American brand, and help lead the way for where we’re headed, we’d love to have you join us.

About the role

The Senior Manager of Collaborations & Partnerships is a strategic leader and brand steward responsible for positioning Gap at the epicentre of cultural conversation and elevating brand visibility in collaboration and cultural product spaces that matter. A critical role on the Marketing team, this role drives the end-to-end vision, development, and execution of all brand collaborations, strategic partnerships and GapStudio.This role will focus on concepting, cultivating and executing high-impact, culturally-relevant brand collaborations, strategic partnerships and GapStudio marketing and creative strategies, ensuring executional excellence across all Marketing channels and customer touchpoints, including paid media, social, retail, site, digital, loyalty, PR, and product experience, with a mission to ensure Gap remains the talk of the town. The Senior Manager operates with a high degree of autonomy, making independent decisions that shape brand direction and resource allocation, while managing budgets and influencing senior stakeholders across Gap's internal organization and collatorating partners' organization.

What you'll do

• Lead the strategic development and execution of Gap's collaboration, strategic partnerships and GapStudio marketing campaigns; ensuring alignment with long-term brand vision and business goals.
• Serve as the primary marketing lead for all collaborations and strategic partnerships, partnering extremely closely with Creative, cross-functional Channel teams, Licensing, Merchandising and Design.
• Translate brand narratives and collaboration objectives into compelling, insight-driven marketing briefs and omni-channel content strategies.
• Oversee the end-to-end content development process for collaborations, ensuring creative excellence, message clarity, and consistency across all platforms.
• Champion a customer-first mindset by leveraging data, insights, and journey mapping to inform Go-To-Market planning and optimization of the co-brand experience.
• Drive the creation of comprehensive communication plans that reflect audience segmentation, media strategy, and cultural relevance.
• Collaborate with channel leads to align on content needs, timing, and performance goals, ensuring that all tiered seasonal stories are executed with precision and relevance.
• Lead cross-functional retrospectives and performance reviews to extract insights, identify opportunities, and refine future strategies.
• Own and evolve key tools and frameworks (e.g., Airtable, Miro, Go-To-Market) to support strategic planning, execution, and storytelling.
• Act as a thought partner to marketing leadership, contributing to brand strategy and collaboration strategies.
• Independently manage campaign budgets, when applicable, including allocation, optimization, and reporting, ensuring alignment with business priorities.
• Regularly engage and negotiate with VP+ internal stakeholders to align on strategic priorities, secure buy-in, and influence cross-functional decision-making.

Who you are

• A seasoned brand marketer with a proven track record of leading integrated campaigns and cross-functional teams.
• Deeply passionate about fashion, brand collaborations, product and brand storytelling, and cultural relevance.
• Expert in managing creative and marketing development end to end, from briefing, to concepting to final delivery, across internal teams and external agencies
• Highly organized, detail-oriented, and comfortable managing multiple projects
• Comfortable withworking out-of-standard-office hourswhere needed, with ability totravel whenrequired
• A strategic thinker who can connect the dots between data, insights, and creative execution.
• Adept at influencing across functions and levels, including VP+ stakeholders, with strong communication and leadership skills.
• Experienced in managing budgets and making independent decisions that drive business impact.

Salary Range:

$149,900.00 - $194,900.00

Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

Benefits at Gap

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal‑opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long‑held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.