Senior Brand Marketing Manager, Clean Beauty

THG; San Francisco (CA); Hybrid; USD 110,000 - 127,000; Full time

Benefits offered by this job

Hybrid Work Model - SF (3 days office/

Hybrid Work Model - SF, 3 days office/

401K matched up to 5%

Generous PTO (Paid Time Off)

Short and long-term disability

Exclusive employee discounts off THG B

Disability Confident employer

Job summary

THG is seeking a Brand Marketing Manager for Biossance to translate brand priorities into integrated campaigns and lead cross-functional launches. You’ll partner with VP Marketing to drive go-to-market plans and oversee campaigns across product launches, retail moments, and cultural activations.

You’ll collaborate with Product Marketing, Retail Marketing, Social, Influencer Marketing, Creative, eCommerce/Growth, International, Operations, and external agencies while managing Biossance’s

Qualifications

• 7+ years of relevant experience in brand or integrated marketing.
• Experience translating brand or product direction into go-to-market plans and delivering integrated campaigns from planning through execution and evaluation.
• Proven track record managing complex, cross-functional campaigns and driving work forward through influence.
• Excellent written, verbal, and presentation skills.
• Bachelor’s degree in Marketing, Communications, Business, or related field.

Responsibilities

• Translate brand and product strategy into campaign briefs, messaging frameworks, channel plans, timelines, and execution roadmaps.
• Lead day-to-day execution of priority product launches, seasonal moments, and retail activations from planning through post-campaign review.
• Coordinate cross-channel storytelling across PR, social, influencer, retail, and digital channels, ensuring alignment on direction and deliverables.
• Develop go-to-market decks, content calendars, and campaign materials for partners.
• Bring forward recommendations to strengthen campaign execution and consumer engagement.
• Flag risks and dependencies early, resolve issues where possible, and escalate where needed.

Skills

Brand marketing

Go-to-market planning

Cross-functional leadership

PR management

Partnerships & experiential marketing

Storytelling & content

Education

Bachelor’s degree in Marketing/Communications/Business

Job description

THG is seeking a Brand Marketing Manager for Biossance to translate brand priorities into integrated campaigns and lead cross-functional launches. You’ll partner with VP Marketing to drive go-to-market plans and oversee campaigns across product launches, retail moments, and cultural activations.

You’ll collaborate with Product Marketing, Retail Marketing, Social, Influencer Marketing, Creative, eCommerce/Growth, International, Operations, and external agencies while managing Biossance’s