Brand Marketing Manager - Biossance

thehutgroup; San Francisco (CA); On-site; USD 140,000 - 180,000; Full time

Job summary

THG Beauty is seeking a Senior Brand Marketing Manager for Biossance to translate brand and product priorities into integrated campaigns delivered with clarity and impact. You will lead go-to-market plans, manage launches and retail moments, and coordinate cross-channel storytelling with internal teams and external partners.

The role requires proactive leadership, strong judgment, and the ability to align stakeholders across functions and agencies to drive brand visibility and growth.

Qualifications

• Senior Brand Marketing experience in beauty or DTC.
• Proven track record of launching campaigns.
• Strong collaboration across teams.
• Experience with bioscience or clean beauty a plus.

Responsibilities

• Translate brand and product priorities into integrated campaigns.
• Lead go-to-market planning and product launches.
• Coordinate cross-channel storytelling across PR, social, influencer, retail, and digital channels.
• Manage Biossance's partnerships and activations, including Oceana campaigns.
• Collaborate with Product Marketing, Retail Marketing, Social, Influencer Marketing, Creative, eCommerce/Growth, International, and Operations to deliver campaigns on time.

Skills

Brand marketing

Campaign management

Cross-functional leadership

Go-to-market planning

Job description

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we're powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you'll go further, faster. What are you waiting for?

Life at THG Beauty

We know that beauty isn't one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty's breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry's digital strategic leader.

Why be a Brand Marketing Manager at THG Beauty?

Biossance is a pioneering clean beauty brand built on biotechnology, efficacy, and sustainability. Powered by sugarcane-derived squalane and cutting-edge science, Biossance delivers high-performance skincare that's safe for people and the planet. Available at Sephora and leading global retailers, Biossance continues to drive innovation within prestige skincare - where Beauty Meets Biotech.

The Senior Brand Manager turns Biossance's brand and product priorities into integrated campaigns that are delivered with clarity, consistency, and impact. Working in close partnership with the VP of Marketing, this person translates strategic direction into actionable go-to-market plans and leads execution across product launches, retail moments, and cultural activations.

This is a high-ownership role for a proactive, organized marketer who can bring cross-functional partners together, anticipate needs, and keep complex work moving. The right person will exercise sound judgment, bring forward recommendations, and take initiative within the agreed strategy and priorities.

You’ll partner with Product Marketing, Retail Marketing, Social, Influencer Marketing, Creative, eCommerce/Growth, International, Operations, and external agencies. You’ll also manage Biossance's strategic nonprofit partnership with Oceana, coordinating relevant campaign storytelling and activations.

As Brand Marketing Manager , you’ll:

Go-To-Market Planning & Campaign Execution

• Translate brand and product strategy into campaign briefs, messaging frameworks, channel plans, timelines, and execution roadmaps.
• Lead day-to-day execution of priority product launches, seasonal moments, and retail activations from planning through post-campaign review.
• Coordinate cross-channel storytelling across PR, social, influencer, retail, and digital channels, ensuring teams are aligned on campaign direction and deliverables.
• Develop go-to-market decks, content calendars, and campaign materials that provide partners with clear direction.
• Bring forward recommendations to strengthen campaign execution and consumer engagement.
• Flag risks and dependencies early, resolve issues where possible, and escal…

PR, Partnerships & Cultural Activations

• Manage the day-to-day relationship with PR agency partners, providing clear direction, priorities, and feedback.
• Coordinate earned media strategy, seeding initiatives, and press moments tied to launches and brand campaigns.
• Support the planning and execution of experiential programs and cultural activations that strengthen brand visibility and consumer engagement.
• Manage Biossance's partnership with Oceana, including annual programming, campaign integration, event activations, and cross-functional coordination.
• Ensure the brand's sustainability commitments and nonprofit initiatives are integrated authentically into relevant marketing storytelling.

Cross-Functional Partnership

• Lead cross-functional campaign workstreams through influence, creating clarity on plans, owners, decisions, and deadlines.
• Partner with Product Marketing, Retail Marketing, Social, Influencer Marketing, Creative, eCommerce/Growth, International, and Operations to deliver coordinated work.
• Serve as the day-to-day point person who keeps partners informed, follows through on decisions, and maintains momentum across teams.
• Coordinate with International markets to support consistent global campaigns while enabling thoughtful local adaptation.
• Manage campaign timelines, approvals, deliverables, and budgets to ensure high-quality work is delivered on time.
• Present campaign plans, progress, and performance takeaways to the VP of Marketing and oth