Senior Brand Marketing Manager, Beverage – Sparkling Energy

Bloom Nutrition; Austin (TX); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Fun and inclusive work environment

Company Insurance (Health, Dental, VIs

Company-wide events

401(k) plan matching

Generous PTO

Apple laptop

Bloom supplements access

Job summary

Bloom Nutrition is seeking a Senior Brand Marketing Manager, Beverage to lead brand planning and integrated marketing for Bloom Sparkling Energy. Reporting to the Director of Integrated Brand Marketing, this role translates strategy into consumer campaigns, retail programs, and go‑to‑market plans that grow brand equity and drive business.

The ideal candidate blends strategic thinking with creative judgment and strong execution, capable of leading complex initiatives, aligning cross‑functional

Qualifications

• 6+ years of brand marketing experience in CPG, nutrition, or wellness.
• Experience in cross-functional campaigns and consumer insights.
• Experience developing new product concepts and GTM.
• Strong project management and end-to-end delivery.
• Excellent brand presentation and reporting skills.
• Strong presentation skills for internal and external audiences.
• Experience with retail partners and trade marketing.
• Bachelor’s degree in Marketing, Communications, or related field.

Responsibilities

• Lead strategy, development, and execution of integrated campaigns with clear objectives and cross-functional alignment.
• Translate brand strategy into briefs and GTM plans, ensuring alignment with objectives and audiences.
• Maintain consistent brand messaging across digital, print, social, experiential, retail and DOOH/OOH.
• Collaborate with sales and trade marketing to create consumer-facing materials and retail ads.
• Develop retailer-facing presentations, pitch decks, sales sheets, and marketing recaps.
• Own end-to-end go-to-market planning for launches from positioning to performance review.
• Align packaging development and marketing plans with retail execution.
• Identify consumer opportunities and research trends to inform concepts and positioning.
• Ensure projects stay on track with timelines and stakeholder accountability.
• Leverage consumer insights and tools to guide strategy and decisions.
• Identify risks and drive resolution with teams.

Skills

6+ years brand marketing

Cross-functional campaigns

New product concepts & GTM

End-to-end project delivery

Brand presentations & reporting

Strong presentation skills

Retail partners & trade marketing

Bachelor’s degree in Marketing/Comms

Education

Bachelor’s degree in Marketing, Communications, or related field

Job description

Bloom Nutrition is seeking a Senior Brand Marketing Manager, Beverage to lead brand planning and integrated marketing for Bloom Sparkling Energy. Reporting to the Director of Integrated Brand Marketing, this role translates strategy into consumer campaigns, retail programs, and go‑to‑market plans that grow brand equity and drive business.

The ideal candidate blends strategic thinking with creative judgment and strong execution, capable of leading complex initiatives, aligning cross‑functional