Senior Brand Manager, Nutrition

Bloom Nutrition; Austin (TX); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Health insurance

Dental & Vision coverage

Company events

401(k) matching

Generous PTO

Apple laptop

Product access & Bloom swag

Job summary

Bloom Nutrition in Austin, TX is seeking a Senior Brand Marketing Manager, Nutrition to lead brand planning and integrated marketing across Bloom’s portfolio. Reporting to the Director of Integrated Brand Marketing, you will translate strategy into high-impact consumer campaigns, with a focus on growth and retail-ready execution.

You’ll combine strategic thinking, creative judgment, and commercial acumen to independently lead cross-functional initiatives, leveraging consumer insights to inform

Qualifications

• 6+ years of brand marketing experience in CPG/nutrition wellness.
• Experience supporting cross-functional campaign development, management, consumer insights, and KPI monitoring.
• Experience developing new product concepts and GTM strategies.
• Proven ability to manage end-to-end projects effectively.
• Excellent skills in building brand presentations and post-mortem reporting.
• Strong presentation skills with internal/external audiences and leadership.
• Experience with retail partners, trade marketing, trade shows, and asset management.

Responsibilities

• Lead strategy, development, and execution of integrated campaigns with clear objectives and cross-functional alignment.
• Translate brand strategy into briefs and go-to-market plans aligned with business goals.
• Ensure consistent brand messaging across digital, print, social, experiential, and DOOH/OOH.
• Collaborate with sales and trade marketing to develop retailer-facing materials (presentations, sales sheets, marketing recaps).
• Own end-to-end go-to-market planning for launches, from positioning to channel readiness and launch performance.
• Support with retail acceptance milestones, asset development tracking, and POS coordination.
• Partner with operations to align packaging development and production timelines with retail execution.
• Identify consumer/category opportunities for early-stage innovation and inform product concepts.

Skills

Brand marketing experience

Cross-functional campaigns

Product concepts & GTM

End-to-end project management

Brand presentations & post mortem

Presentation skills

Retail partnerships

Asset management

Education

Bachelor’s degree in Marketing/Communications

Job description

Behind Bloom

When co-founder Mari Llewellyn hit rock bottom mentally and physically, she decided to take ownership of her health by turning to wellness. With the help of her now-husband, Greg, she lost 90 pounds and finally found self-love.Inspired to help other women do the same, Mari created Bloom: high-quality, delicious health supplements designed to help everyone bloom into their best selves.

Flavor Focused

All our supplements come in delicious flavors you can’t find anywhere else, so you can enjoy every scoop and stick to your wellness routine with ease.

Function First

Designed with you in mind, our supplements are made with high-quality, effective ingredients that provide amazing benefits to help you feel your best daily.*

Female Forward

With a female founder and female-led team, our mission is to make approachable, delicious, and effective supplements so every woman can bloom into their best self.

Who You Are:

What You’re Good At:

Senior Brand Marketing Manager, Nutrition

Bloom Nutrition

IG @bloomsupps @marillewellyn

TikTok @bloomnu

Bloomnu.com

About Bloom:

Founded by wellness influencer and entrepreneur Mari Llewellyn, Bloom Nutrition is one of the fastest growing wellness brands in the US. Our mission is to help people bloom into their best selves through nutritious and delicious wellness solutions.

Recognized for our innovation and growth, we’re proud recipients of several awards:

• Forbes 30 under 30 (2023)
• Target Partner of the Year (2023)
• LinkedIn’s Top Start-Ups (2023 & 2024)
• EY Entrepreneurs of the Year (2024)
• Inc. 5000 Company (2024 & 2025)
• NewBeauty 100 Wellness Awards (2024)

Location

Austin, TX, hybrid schedule

Reports to

Director, Integrated Brand Marketing

Job Overview

The Senior Brand Marketing Manager, Nutrition will lead brand planning and integrated marketing for assigned platforms within Bloom’s Nutrition portfolio. Reporting to the Director of Integrated Brand Marketing, this person will translate strategy into high impact consumer-led campaigns, innovation recommendations, retail pitches and go-to-market plans that drive brand equity and business growth.

The ideal candidate combines strategic thinking, creative judgment, and commercial understanding with strong execution and communication. They can independently lead complex initiatives, align cross-functional partners, and use performance insights to build strategic recommendations.

Key Responsibilities

• Lead the strategy, development, and execution of integrated campaigns, accountable for campaign objectives, cross-functional alignment, and results.
• Translate brand strategy into clear briefs and go-to-market plans, ensuring strong cross-functional alignment and execution that align with business objectives and target audiences.
• Ensure consistent brand messaging across digital, print, social media, experiential, traditional media, DOOH/OOH.
• Collaborate with sales and trade marketing to develop retailer-facing brand materials, including presentations, pitch decks, sales sheets, and marketing recaps.
• Own end-to-end go-to-market planning for assigned launches, from positioning and briefs through channel readiness, launch execution, and performance review.
• Support with retail acceptance milestones, asset development tracking, and POS coordination with internal teams and external partners.
• Partner closely with the operations team to ensure packaging development, commercial marketing plans, and production timelines are aligned with retail execution.
• Support early-stage innovation by identifying consumer and category opportunities; researching emerging benefits, formats, flavors, and ingredients; developing product concepts and positioning.
• Apply a strong understanding of consumer insights, leveraging tools such as Numerator and Suzy (or similar platforms) to inform strategy and decision-making.
• Partner closely with project management teams to ensure projects stay on track, timelines are met, and deliverables are executed with excellence.
• Proactively identify risks, dependencies, and decision points across launches; elevate challenges early and drive teams toward clear resolutions.
• Manage brand tracking tools, including KPI dashboards, budget trackers, innovation timelines, and cross-functional workback schedules.
• Stay ahead of industry trends, consumer behaviors, and competitive landscape to ensure the brand remains relevant and innovative.
• Ensure brand consistency across all retail-facing materials and consumer touchpoints.
• Support broader marketing initiatives as needed to help drive overall brand equity growth.

Who You Are

• You’re a strategic thinker who knows how to accomplish tasks who has demonstrated success leading integrated marketing campaigns.
• You’re brand-obsessed and love creating disruptive campaigns, turning cultural and consumer insights into bold ideas that build brand love and drive business impact.
• You’re a strategist, not just an executor that can independently move a workstream forward while knowing when to etc.
• You connect consumer insight, creative ideas, and business performance, and can turn that understanding into clear recommendations.
• Highly organized and analytical with a keen eye for detail, you take pride in keeping everything on track and ensuring nothing slips through the cracks.
• You are a skilled communicator who collaborates effectively across teams and knows how to keep everyone aligned and informed.
• You connect creative ideas to consumer needs and business objectives and can clearly articulate the strategic “why” behind the work.
• You take initiative, work independently, and don’t need to be micromanaged to make progress.
• Strong commercial and analytical skills, with the ability to translate sales, category, and consumer data into actionable recommendations.
• You’re comfortable and confident managing multiple product platforms at once, ensuring cohesion across the brand while driving momentum for the Nutrition portfolio.
• You’re curious, tapped into cultural and consumer trends, and genuinely excited about the health and wellness space.
• You thrive in fast-paced environments and can stay calm, flexible, and focused — even when priorities shift quickly.
• You bring a positive, collaborative, solutions-oriented mindset to every project and enjoy being part of a team that moves fast and supports each other.

Skills & Qualifications

• 6+ years of experience in brand marketing, ideally within CPG, nutrition, wellness, or lifestyle industries.
• Experience in supporting cross-functional campaign development, management, consumer insights and KPI monitoring.
• Experience developing new product concepts & GTM
• Proven ability to manage end to end projects effectively.
• Excellent skills in building strong brand presentations and post mortem reporting.
• Strong presentation skills with both internal and external audiences and leadership.
• The ideal candidate will have experience with retail partners, trade marketing, trade shows, and asset management.
• Bachelor’s degree in Marketing, Communications, or a related field.

Benefits

• Fun and inclusive work environment with a super collaborative team
• Access to Company Insurance (Health, Dental, Vision)
• Company-wide events
• 401(k) plan that the company matches because your future should bloom as well
• Generous PTO because work-life balance is important
• A brand new company laptop (yes, it’s Apple)
• Access to all the Bloom supplements and swag so you can bloom into your best self!

Bloom is an equal opportunity employer and values diversity in the workplace. We encourage candidates from all backgrounds to apply.

This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. The company reserves the right to modify the duties or assign additional duties as necessary.