Brand Architect — Ultra-Luxury Lifestyle Platform

Serenity Recruitment Group; Miami (FL); On-site; USD 100,000 - 130,000; Full time

Job summary

A prominent recruitment firm is seeking a Senior Brand & Marketing Manager to lead brand expression and campaign delivery for an ultra-luxury platform. The role emphasizes consistent brand narrative and ownership, focusing on taste and long-term brand equity. Strong candidates will have 8-12 years in brand-led marketing within luxury sectors. Responsibilities include managing agencies, overseeing content strategy, and ensuring collaborations align with brand values, in a founder-led environment.

Qualifications

• 8-12 years’ experience in brand-led marketing roles.
• Proven ownership of brand positioning and campaign storytelling.
• Background in luxury, premium consumer brands, hospitality, real estate, fashion, or lifestyle.

Responsibilities

• Own the brand narrative, tone of voice, and visual direction.
• Develop brand-led campaigns rather than calendar-driven content.
• Direct content strategy and ensure social presence is intentional and elevated.

Skills

Brand positioning

Luxury brand understanding

Agency management

Storytelling

Collaboration

Job description

A prominent recruitment firm is seeking a Senior Brand & Marketing Manager to lead brand expression and campaign delivery for an ultra-luxury platform. The role emphasizes consistent brand narrative and ownership, focusing on taste and long-term brand equity. Strong candidates will have 8-12 years in brand-led marketing within luxury sectors. Responsibilities include managing agencies, overseeing content strategy, and ensuring collaborations align with brand values, in a founder-led environment.