Senior Brand Marketing Manager

Socotra, Inc.; Austin (TX); On-site; USD 90,000 - 110,000; Full time

Job summary

Sky Society is looking for a Senior Brand Marketing Manager to lead the brand's marketing initiatives across content, campaigns, and social channels. The successful candidate will own the brand voice and execute marketing strategies aimed at increasing engagement and demand.

This role requires 5-8 years of experience in brand marketing and strong creative instincts. You will manage multiple creative contributors and campaigns to ensure all marketing touchpoints align with Sky Society’s vision and values.

Qualifications

• 5-8+ years of experience in brand marketing, content marketing, creative strategy, or integrated marketing.
• Excellent writing, editing, and messaging instincts.
• Strong creative taste with the ability to explain creative decisions.

Responsibilities

• Own Sky Society's brand voice and overall messaging.
• Lead organic marketing strategy and execution across multiple channels.
• Drive creative direction across campaigns, email, and other marketing assets.

Skills

Brand marketing

Content marketing

Creative strategy

Integrated marketing

Excellent writing

Creative direction

Campaign management

Job description

Sky Society is seeking a Senior Brand Marketing Manager to own organic marketing and help shape the world of the Sky Society brand across content, campaigns, email, landing pages, and social channels.

This role will take business ideas and turn them into clear, compelling marketing assets. You will write and edit copy, develop campaign concepts, shape landing page messaging, guide creative direction, and ensure every touchpoint feels polished, on‑brand, and aligned with Sky Society’s voice.

This is a hands‑on leadership role for a strong writer and creative marketer who can move from idea to execution. You should be comfortable owning organic content, directing creative work, managing social and design team members, and bringing campaigns, launches, newsletters, social content, and landing pages to life.

Responsibilities

Brand Strategy & Messaging

• Own Sky Society’s brand voice, messaging, positioning, and overall brand world
• Translate business priorities into compelling campaigns, content, and customer experiences
• Maintain a high standard of quality and consistency across all marketing touchpoints

Content & Organic Marketing

• Own organic marketing strategy and execution across Instagram, TikTok, LinkedIn, podcast, email, and community channels
• Develop content themes, campaign concepts, and storytelling that grow awareness, engagement, and demand
• Oversee the Sky Society newsletter and other key brand communications

Email, Landing Pages & Campaigns

• Lead brand-side execution of admissions campaigns, launches, email marketing, and landing page messaging
• Own creative direction across social content, campaigns, email, events, direct mail, and merchandise
• Brief and manage designers, creators, and freelance partners to bring campaigns to life
• Partner with Growth to ensure marketing assets support conversion and enrollment goals

Creative Direction

• Own creative direction across campaign assets, emails, landing pages, social content, merch, direct mail, and events
• Brief designers, content creators, and freelancers clearly
• Build a reliable freelance creative bench, including graphic designers and other specialists
• Review creative work with a strong eye for brand, clarity, and quality
• Raise the overall visual and verbal standard of Sky Society’s marketing

We’re Looking For Someone Who:

• 5-8+ years of experience in brand marketing, content marketing, creative strategy, or integrated marketing
• Excellent writing, editing, and messaging instincts
• Strong creative taste and can clearly explain why something does or does not work
• Understands how to build a brand that drives both trust and conversion
• Experience leading campaigns across email, social, landing pages, and content
• Can move comfortably between strategy and execution
• Experience managing creative contributors, content creators, or freelancers
• Understands Gen Z culture, early-career women, and aspirational consumer behavior
• Organized, decisive, and able to manage multiple campaigns and channels at once
• Thrives in fast‑moving, founder‑led environments