Social Media & Content Manager

Skye Link Media; Charlotte (NC); On-site; USD 34,000 - 52,000; Full time

Job summary

Skye Link Media is seeking a Social Media & Content Manager to own content creation and distribution across our brand, founder channels, and client accounts. You’ll shape the strategy, then execute it by setting up channels, creating posts, planning releases, and measuring performance with data-driven insights.

This hands-on role requires strategic thinking, system-building, and timeliness. You will work with our founder and a small, fast-moving team, leveraging AI to publish at scale.

Qualifications

• 2+ years running social for a brand, agency or creator.
• Able to explain strategy and execute it.
• Strong on YouTube: search, packaging, retention and backend.
• Experience building channels from zero or turning around existing accounts.
• Experience with AI tools in daily work (Claude, ChatGPT, VEED, CapCut, Runway).
• Organized and process-minded; builds and follows checklists.

Responsibilities

• Shape social and distribution strategy across brand and client accounts.
• Build release calendars and launch plans for audiences and CTAs.
• Track performance and report results in real numbers; translate to action.

Skills

Social media management

Content strategy

AI workflows

Video editing

Client facing

Tools

Claude

ChatGPT

VEED

CapCut

Runway

Job description

We're looking for a Social Media & Content Manager to own how our content gets made for social and how it reaches people, across our own brand, our founder's channels and our client accounts.

Our editors, designers and producers make great content. This role makes sure it gets seen. You understand social media and distribution, you help shape the strategy, and then you execute it: setting up and running channels, creating posts, planning releases, publishing it right, and showing what's working. You'll work closely with our founder and a small, fast-moving team, and use AI to help us publish like a much bigger one.

This is a hands-on role for someone who thinks strategically, loves building systems, and gets things out the door.

Key Responsibilities

• Help shape social and distribution strategy for our brand and our clients: which channels, which formats, what cadence, and what each audience should do next
• Build release calendars and launch rollouts around each audience and call to action
• Track performance and report what's working in real numbers (views, clicks, sign-ups, inquiries), then turn it into what we change next

Execution

• Set up and manage YouTube, Instagram, Facebook, TikTok and LinkedIn channels for our brand and our clients
• Create posts yourself, including captions, carousels, text and B-roll posts, and short cutdowns
• Own publishing: titles, thumbnails, descriptions, captions, scheduling and release timing
• Manage music licensing and rights clearance so nothing gets claimed or taken down
• Brief and coordinate with our designers and editors, and move deliverables through client approvals on schedule
• Build AI workflows for research, repurposing, captioning and resizing, with human review before anything goes live

Ideal Fit

• 2+ years running social for a brand, agency or creator, with channels you can show grew because of you
• Someone who can explain why a strategy should work, then roll up your sleeves and make it happen
• Strong on YouTube: search, packaging, retention and the Studio back end
• Experienced building channels from zero or turning existing accounts around
• Using AI tools in your daily work, including but not limited to Claude, ChatGPT, VEED, CapCut and Runway, with opinions on what to automate and what never to fake
• Organized and process-minded: you build the checklist, then follow it
• Proactive and comfortable owning your work without constant direction
• Have worked with music licensing platforms (Soundstripe, Artlist, Epidemic or similar)
• Have run Meta or LinkedIn ads
• Have agency or client-facing experience

Compensation

• $25 to $38/hr, or $50,000 to $65,000/year for full-time, depending on experience
• Open to part-time or full-time, W-2 or 1099 contractor, depending on the right person

Why This Role

• Work directly with our founder and a growing media and production team
• Shape social and distribution strategy, and see it through
• Help build AI-powered content workflows for our brand and our clients
• Room to grow into owned media, AI content products for clients, and your own creator projects

Start: As soon as Late November or December

About Skye Link Media

Skye Link Media is a media production agency with a Charlotte production studio, Enventys Studios. We create brand films, documentaries, podcasts, event and activation media, and content systems for founder-led brands, consumer brands, event organizers and growing companies. We believe stories create the outcomes, and in a noisy AI era, stories that resonate with real people are what build media that compounds.