Senior Brand Marketing Lead

EngineersOfAI; New York (NY); On-site; USD 180,000 - 230,000; Full time

Job summary

Reddit, NYC preferred, is hiring a Senior Brand Lead (B2B) to lead brand initiatives and partnerships that grow Reddit’s B2B presence. You’ll own the roadmap, framework, and cross-functional alignment to turn opportunities into scalable programs.

You’ll balance strategy and hands-on execution, collaborating with Sales, Product Marketing, and Communications to shape messaging and drive advertiser consideration at scale.

Qualifications

• 7–10+ years of progressive brand leadership experience across consumer apps, advertising, or B2B brands.
• Experience building scalable brand programs, partnerships, and investor-facing stories.
• Proven ability to operate in ambiguity and drive cross-functional momentum.

Responsibilities

• Build B2B brand and consideration programs to increase awareness among advertisers.
• Evaluate and develop B2C2C partnerships with strong strategic fit and scale potential.
• Define operating models for new programs with Sales, Product Marketing, and other teams.
• Define success metrics using brand and revenue outcomes to guide investments.
• Develop compelling investment cases with strategic rationale and resource needs.
• Strengthen Reddit’s corporate and business reputation through cross-team collaboration.
• Support international markets with adaptable frameworks and assets.

Skills

Brand strategy

Partnerships

Cross-functional leadership

Advertising

Strategic planning

Campaign development

Job description

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 130 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com.

We’re hiring a Senior Brand Lead (B2B) to help scale Reddit’s B2B marketing engine. As part of the Business Marketing team, you’ll develop and execute programs that build Reddit’s B2B brand, increase consideration among advertisers, and create incremental media value through B2B2C partnerships.
This is a building role: you’ll create the roadmap, operating model, and cross-functional alignment needed to turn promising opportunities into repeatable programs. You’ll shape integrated campaigns, creative development, and partnership programs that strengthen Reddit’s relevance and increase consideration among business audiences.

An ideal candidate is a well-rounded builder who is equal parts strategist and operator. You bring structure to ambiguity, create the processes needed to move emerging ideas forward, and make thoughtful trade-offs about where to focus. You are scrappy, highly collaborative, and able to build compelling cases for investment and scale.

Location: NYC Preferred

Responsibilities:

• Build B2B brand & consideration programs that increase awareness, strengthen preference, and make Reddit more relevant with advertisers.
• Evaluate and develop B2C2C partnerships, prioritizing those with the strongest strategic fit, audience value, and potential to scale.
• Build the operating model for emerging programs, working with Sales, Consumer, Product Marketing, and other teams to put the processes and support in place to scale new initiatives.
• Define how success is measured, using brand metrics alongside business outcomes such as revenue to improve the work and guide future investment.
• Develop compelling investment cases for new initiatives, articulating the strategic rationale, expected impact, resource requirements, and path to scale.
• Strengthen Reddit’s corporate and business reputation by partnering with Comms, Investor Relations, and Sales to translate high-visibility moments into clear messaging
• Support international markets by providing guidance, frameworks, and campaign assets that can be adapted and scaled globally.

Qualifications:

• At minimum 7, but ideally 10+ years of progressive relevant experience in 2 or more of the following areas:
• In-house at a consumer app tech company
• Advertising agency
• B2B brand with a strong growth story
• Builder mindset and comfort operating in ambiguity; able to create structure, momentum, and repeatable processes where they do not yet exist.
• Strong strategic judgment, with experience evaluating opportunities, making trade-offs, and building compelling cases for investment.
• Exceptional creative judgment and experience developing positioning, messaging, and briefs that inspire distinctive, effective work.
• Demonstrated experience with co-marketing, partnerships, or advertiser- and agency-facing programs
• Familiarity with (and enthusiasm for) Reddit and internet culture