Senior Brand Marketing & Influencer Strategy Lead (NA)

Ralph Lauren; New York (NY); On-site; USD 90,000 - 140,000; Full time

Job summary

Ralph Lauren is seeking a seasoned influencer strategy lead in North America to drive program development and execution aligned with seasonal campaigns and brand moments. You will translate strategy into actionable influencer plans, briefs, and roadmaps while partnering across Content, Media, CRM, Retail, WHSL and Global teams to ensure cohesive go-to-market activations.

The role requires strong communication, budget management, and a deep understanding of fashion influencer ecosystems, with a

Qualifications

• Experience in influencer, entertainment or fashion marketing.
• Familiarity with influencer monitoring platforms (e.g., Lefty) preferred.
• Experience with influencer affiliates (ShopMy, LTK) and related tools.
• Strong communication and confidentiality.

Responsibilities

• Lead NA influencer programs aligned to campaigns and brand moments.
• Translate strategy into influencer plans, talent briefs and roadmaps.
• Partner with Content, Media, CRM, Retail, WHSL and Global teams.
• Manage influencer budgets, forecasting, invoices, and reporting.

Skills

Influencer marketing

Budget management

Campaign planning

Cross-functional

Communication

Tools

Lefty

ShopMy

LTK

Job description

Ralph Lauren is seeking a seasoned influencer strategy lead in North America to drive program development and execution aligned with seasonal campaigns and brand moments. You will translate strategy into actionable influencer plans, briefs, and roadmaps while partnering across Content, Media, CRM, Retail, WHSL and Global teams to ensure cohesive go-to-market activations.

The role requires strong communication, budget management, and a deep understanding of fashion influencer ecosystems, with a