Senior Brand Marketing Director: Growth & Strategy

GoToFoods; Atlanta (GA); On-site; USD 180,000 - 230,000; Full time

Job summary

GoToFoods in the United States (Georgia) seeks a Senior Director of Brand Marketing to lead the execution of an integrated marketing strategy. You will collaborate with cross-functional teams and external partners to optimize media, promotions, and events, driving profitability and market share.

Responsible for budget, performance metrics, and the menu/innovation pipeline to attract new customers. The role demands 10 years in marketing with leadership experience, a Bachelor’s in Marketing or

Qualifications

• Bachelor's degree in Marketing or related field.
• 10+ years in marketing plan development and execution.
• 5+ years leading a marketing team.
• Experience in Retail/food & beverage is preferred.

Responsibilities

• Lead execution of the integrated Brand marketing strategy to achieve sales and profit goals.
• Oversee media, promotions, campaigns and events to drive profitability and brand growth.
• Manage budget, analytics and performance optimization across channels.
• Develop menu/innovation roadmap and collaborate with stakeholders to drive new concepts.

Skills

Analytical marketing metrics

Strategic marketing planning

Cross-functional collaboration

Budget management

Leadership

Presentations to stakeholders

Vendor relationships

Customer segmentation

Education

Bachelor's Degree in Marketing or Business

Tools

Microsoft Office Suite

Job description

GoToFoods in the United States (Georgia) seeks a Senior Director of Brand Marketing to lead the execution of an integrated marketing strategy. You will collaborate with cross-functional teams and external partners to optimize media, promotions, and events, driving profitability and market share.

Responsible for budget, performance metrics, and the menu/innovation pipeline to attract new customers. The role demands 10 years in marketing with leadership experience, a Bachelor’s in Marketing or