Global Brand Marketing Director

GoTo Foods; Atlanta (GA); On-site; USD 120,000 - 150,000; Full time

Job summary

A leading food marketing firm based in Atlanta is seeking a Director of International Brand Marketing. This role involves developing brand strategies for multiple international brands and overseeing cross-functional marketing initiatives. The ideal candidate will have over 8 years of experience in marketing, particularly in food and beverage, and a track record of leading teams to achieve goals. They will focus on optimizing marketing effectiveness and fostering relationships with franchisees to drive brand success and profitability.

Qualifications

• 8+ years developing and executing marketing plans/programs.
• 5 years leading a team to achieve goals.
• 3 years managing integration of all marketing categories.
• Experience in restaurant, food and beverage, or retail industries is required.

Responsibilities

• Lead brand strategy and planning across multiple brands.
• Manage brand marketing budget and track performance.
• Develop and execute integrated marketing campaigns.
• Build relationships with franchisees and cross-functional teams.

Skills

Analytical media evaluation

Marketing effectiveness knowledge

Integrated programming planning

Complex problem solving

Stakeholder engagement

Business relationship maintenance

Mentoring and developing staff

Adaptability to changing demands

Presentation skills

Timely stakeholder responses

Microsoft Office Suite

Education

Bachelor's Degree in marketing or related field

Master's Degree

Job description

A leading food marketing firm based in Atlanta is seeking a Director of International Brand Marketing. This role involves developing brand strategies for multiple international brands and overseeing cross-functional marketing initiatives. The ideal candidate will have over 8 years of experience in marketing, particularly in food and beverage, and a track record of leading teams to achieve goals. They will focus on optimizing marketing effectiveness and fostering relationships with franchisees to drive brand success and profitability.