Sr Manager, Marketing Systems & Web Operations

LG Electronics; Lincolnshire (IL); Hybrid; USD 125,000 - 170,000; Full time

Benefits offered by this job

No-cost medical/dental/vision benefits

401(k) with company matching

Generous PTO and holidays

Short-term incentives

Mental health resources

Parental leave support

Group life and disability insurance

Job summary

LG Electronics seeks a Sr Manager, Marketing Systems & Web Operations in Lincolnshire, IL to lead a hybrid, tech‑driven marketing ops function. You will own the core marketing automation, CRM integration, data pipelines, and web governance to accelerate multi‑channel B2B campaigns.

You will drive data quality, automation, and pipeline velocity while reducing friction across the technology footprint. A deep Eloqua‑Salesforce background and ABM experience are essential.

Qualifications

• 5+ years in a highly technical B2B marketing operations or RevOps role.
• Hands-on admin experience with Oracle Eloqua and Salesforce CRM.
• Expertise deploying the Eloqua-Salesforce integration and workflows.
• Strong understanding of ABM, multi-channel campaigns, and data orchestration.

Responsibilities

• Own martech architecture, data pipelines, and SOPs for marketing tech stack.
• Govern data integration between tools and ensure data health across platforms.
• Oversee web properties, SEO, and vendor quality for marketing programs.
• Build automated data waterfalls and multi-touch revenue attribution flows.
• Lead rapid AI-assisted web component prototyping and deployment.

Skills

MarTech Architecture

Marketing Operations

B2B Marketing

Sales Handoff Automation

Data Orchestration

Tools

Oracle Eloqua

Salesforce CRM

GoDaddy DNS

Job description

Sr Manager, Marketing Systems & Web Operations

Lincolnshire, IL

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone.

Position Overview

We are seeking a highly technical, business-mindedSenior Manager of Marketing Systems & Web Operationsto serve as the structural backbone of our technology infrastructure and digital storefront. In this hybrid leadership role, you will be responsible for running, integrating, and optimizing our commercial platforms to support a multi-channel B2B commercial model encompassingChannel Sales, Vertical Sales, and Product Business Lines.

The ideal candidate looks beyond simple tools administration; you understand the core mechanics of B2B revenue engines—how buying groups operate, how multi-layered account lifecycles are managed, and how technical infrastructure directly accelerates sales pipelines. Your primary mandate is to architect a resilient, highly automated marketing technology ecosystem that directly improves pipeline velocity, eliminates integration friction, and removes "single points of failure" across our technical footprint.

Intended Business Outcomes & Key Results

Success in this role will be measured by your ability to drive tangible business performance, including:

• Airtight Routing Accuracy:Zero-latency lead-to-account mapping and programmatic routing that accelerates lead time-to-SDR for high-intent accounts.
• Enhanced Data Quality:Clean, enriched, and standardized contact and account profiles that give the commercial organization a unified view of target buying groups.
• Minimized Integration Friction:A highly resilient sync engine with significantly reduced integration failure rates, background data backlogs, and sync dropouts.
• Maximized Platform Utilization:Eliminating technical debt by extracting full value out of our existing software investments before sourcing new vendors.
• Agile Campaign Deployment:Streamlining the content and data ingestion supply chain so our execution teams can deploy fast, responsive multi-channel campaigns.

Core Disciplines & Strategic Priorities

1. MarTech Architecture & Operations

• Technical Administration:Serve as the primary technical administrator for our core marketing automation and CRM infrastructure. Own the data synchronization loop, field mapping, and execution canvas between Oracle Eloqua and Salesforce CRM, ensuring absolute database health and integration stability.
• Ecosystem Governance:Oversee the data pipelines connecting adjacent commercial tools (Sales Engagement, Content Experience, and Event Management platforms) into the core database.
• Operational Resiliency & De-Risking:Build a sustainable operating model that reduces key-person dependency. You are directly accountable for creating and maintaining comprehensive architecture diagrams, standard operating procedures (SOPs), clear data dictionaries, and cross-training frameworks to eliminate institutional "single points of failure."

2. Technical Web Operations & Engineering

• Technical Web Governance:Act as the internal technical owner, administrator, and gatekeeper of our corporate web properties. Oversee domain/DNS architecture via GoDaddy, server hosting setups, security protocols, and technical SEO compliance.
• Contractor Quality Control:Act as the technical project manager and filter for external graphic design or front-end contractors, translating marketing requirements into execution instructions and validating code quality.

3. Revenue & Data Operations

• B2B Data Orchestration:Build and manage automated programmatic data "waterfalls" to ingest, scrub, and enrich incoming database signals. Automate the identification and mapping of multi-person enterprise buying committees within target accounts.
• Strategic Data Ingestion:Design data staging pipelines to process, deduplicate, and clean target accounts and lists delivered by external growth agencies, ensuring database integrity is maintained before records hit the sales environment.
• B2B Measurement Frameworks:Partner with our internal Budget Manager to configure multi-touch revenue attribution and performance metrics across the funnel, tying multi-channel campaign spend and Market Development Funds (MDF) to pipeline outcomes.

4. AI-Assisted Web & Application Development

• Rapid Tool Prototyping:Utilize modern, full-stack AI-assisted rapid development platforms (specifically Lovable) to prototype, iterate, and deploy custom web components, interactive widgets, or dynamic landing pages, minimizing third-party agency execution hours.

Experience & Qualifications

• 5+ Years of Experience in a highly technical B2B Marketing Operations, RevOps, or Web Systems Administration role.
• Mandatory Platform Proficiency:Hands-on, advanced administrator-level experience managing Oracle Eloqua and Salesforce CRM, with explicit expertise deploying the Eloqua-Salesforce Integration App, matching logic, and custom routing workflows.
• Core Capability Competencies:Proven experience solving business challenges leveraging marketing technology across core categories: data enrichment, data orchestration, lead and account lifecycle management, sales handoff automation, and pipeline measurement.
• B2B Commercial Acumen:Deep understanding of how technology decisions interface with account structures, demand generation, Account-Based Marketing (ABM), and channel-sourced demand. Ability to present technical recommendations through the lens of business outcomes to win organizational buy-in.
• System Documentation Discipline:Demonstrated track record of translating complex technical configurations into clean, visual architecture maps and actionable SOPs.

$125,000 - $170,000 USD

Benefits Offered Full-Time Employees:

• No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
• Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
• Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
• Performance based Short-Term Incentives (varies by role).
• Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.
• Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
• Group Rate Life and Disability Insurance.

Benefits Offered Temporary/Contractors:

• Eligible for the relevant benefit programs offered through our partner agencies.

Applicants who need assistance or a reasonable accommodation during the hiring process may contact our team by phone at: 973-477-7090 or [e-mail]. This email and phone number will only reply to accommodation requests and is not intended for general employment inquiries.

All qualified applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in LG Electronics’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.