Senior Brand Manager: Grow Iconic Toy Brands

Schylling Inc.; Pawtucket (RI); On-site; USD 135,000 - 160,000; Full time

Benefits offered by this job

Medical and dental with 80% company贡献

Vision insurance

Company-paid life and disability

PTO and 10 paid holidays

Product discount

401(k) with company match

Job summary

Schylling Inc. is seeking an experienced Brand Manager to lead strategy, growth, and execution for NeeDoh®, Lava®, Big Wheel®, and other brands.

You will partner with Product Development, Marketing, Sales, Licensing, and Operations to bring innovative products to market and build lasting brand equity. The ideal candidate blends strategic thinking with hands-on marketing leadership, storytelling, and a passion for consumer products that delight kids, families, and collectors.

Qualifications

• 5+ years of experience in brand management, product marketing, consumer products, or related fields.
• Experience in toys, games, collectibles, licensing, entertainment, or consumer products.
• Proven experience managing brands and launching successful products.
• Strong analytical, communication, and project management skills.

Responsibilities

• Own long-term vision and growth strategy for NeeDoh®, Lava®, Big Wheel®, and other Schylling brands.
• Develop brand plans, growth initiatives, and innovation roadmaps.
• Champion brand consistency across packaging, retail, digital, social media, PR, licensing, and events.
• Identify opportunities to expand reach through new product categories, partnerships, collaborations, and licensing programs.
• Lead brand performance analysis against revenue, profitability, and market share goals.
• Collaborate with Product Development, Marketing, Sales, Licensing, and Operations to bring products to market.
• Translate consumer and retailer insights into innovative products and experiences.
• Lead product line reviews and evaluate opportunities for expansion into new channels and categories.

Skills

Brand management

Product marketing

Consumer products

Analytical skills

Communication

Presentation

Project management

Multi-tasking

Licensing

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Job description

Schylling Inc. is seeking an experienced Brand Manager to lead strategy, growth, and execution for NeeDoh®, Lava®, Big Wheel®, and other brands.

You will partner with Product Development, Marketing, Sales, Licensing, and Operations to bring innovative products to market and build lasting brand equity. The ideal candidate blends strategic thinking with hands-on marketing leadership, storytelling, and a passion for consumer products that delight kids, families, and collectors.