Senior Brand Manager - eCommerce and Brand Building

Mars; Franklin (TN); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Mars University

Bonus program

Job summary

Mars is seeking a Senior Brand Manager for eCommerce and Brand Building to drive growth across digital and traditional channels. You’ll own a defined pet nutrition portfolio, guide cross‑functional teams, and accelerate share and profitability with an omnichannel approach.

Reporting to the Portfolio Marketing VP, you’ll blend brand strategy with ecommerce execution, build demand, optimize investments, and shape long‑term growth across pure‑play and retail partners.

Qualifications

• Bachelor’s degree in related field.
• 5–10 years in Brand Management, eCommerce, Sales, and Digital Marketing.

Responsibilities

• Own and grow a designated portfolio, delivering on share, revenue, and profit objectives across the full marketing mix.
• Partner with Brand Directors and the Connected Commerce VP to develop and execute growth strategy building brand equity while accelerating eCommerce performance.
• Lead digital-first demand generation to drive awareness, traffic, conversion, recruitment, and household penetration.
• Identify and pioneer white-space opportunities including new products, platforms, and eCommerce-centric offerings.
• Collaborate with Sales Omni Activation Managers, Shopper Activation Managers, and Marketing Operations to build integrated campaigns and activations.
• Translate consumer insights, eCommerce shopper behavior, and market trends into actionable growth strategies.
• Track portfolio performance and optimize marketing investments to maximize business results.

Skills

Brand management

eCommerce

Digital marketing

Sales

Strategic planning

Analytics

Cross-functional leadership

Communication

Education

Bachelor's degree

Job description

Senior Brand Manager – eCommerce and Brand Building

Are you passionate about building iconic brands and shaping the future of digital commerce? As a Senior Brand Manager - eCommerce and Brand Building, you will be the driving force behind our growth, seamlessly blending traditional brand management with an “eCommerce-first” mindset.

Reporting to the Portfolio Marketing VP, we are hiring a Senior Brand Manager - eCommerce and Brand Building, who is responsible for leading the holistic strategy for a defined pet nutrition portfolio. In this highly visible role, you will act as a strategic growth accelerator, managing the business end-to-end, leading a core brand segment holistically or pioneering white-space expansion through innovative new business development. You will accelerate brand market share and category growth across all channels, with a specialized focus on pure-play and omnichannel retail partners. Join us to connect cross-functional teams, unlock new growth opportunities, and deliver on our most ambitious brand and eCommerce goals!

What are we looking for?

• Bachelor’s degree required; business, marketing, analytics, economics, or a related field is preferred.
• 5–10 years of experience spanning Brand Management, eCommerce, Sales, and Digital Marketing, with a proven track record of driving brand equity and growing digital market share.
• Strong understanding of consumer-packaged goods (CPG) industry dynamics, holistic brand building, and retail execution across both pure-play and omnichannel environments.
• Strong financial acumen, negotiation skills, and strategic planning capabilities.
• Advanced analytical and problem-solving skills, with the ability to translate consumer and shopper data into actionable insights.
• Proven ability to manage multiple priorities and influence cross-functional stakeholders within a matrixed organization.
• Excellent communication, executive presentation, and relationship management skills.

What will be your key responsibilities?

• Own and grow a designated portfolio, delivering on share, revenue, and profit objectives by managing the business end-to-end across the full marketing mix (Product, Price, Place, and Promotion).
• Partner closely with Brand Directors and the Connected Commerce VP to develop and execute a cohesive growth strategy that builds brand equity while accelerating eCommerce performance.
• Lead comprehensive, digital-first demand generation strategies that drive brand awareness, traffic, conversion, recruitment, and household penetration.
• Lead cross-functional teams to identify and pioneer white-space innovation opportunities, including new products, platforms, and eCommerce-centric offerings.
• Collaborate with Sales Omni Activation Managers, Shopper Activation Managers, and the Marketing Operations team to build and execute integrated brand campaigns and omnichannel activations.
• Translate holistic consumer insights, eCommerce shopper behavior, and market trends into actionable brand growth strategies.
• Track portfolio performance, optimize marketing investments, and continuously improve both brand positioning and eCommerce execution to maximize overall business results.

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

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