Senior Brand Manager — DTC Growth (Remote)

Resident Home Inc.; Northern (KY); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

HSA contributions

401K with company match

Take what you need PTO

Wellness benefits

Free mattress + Friends and Family-dis

Job summary

Ashley Digital is hiring a Senior Brand Manager to own the end-to-end brand experience for two growth brands—merchandising, growth, profitability, sales mix, and attach rate. You will connect Global Supply Chain, Growth & Marketing, Product, and CRM to translate strategy into shipped work.

The ideal candidate is an ecommerce-native, data-driven operator who uses testing and a high-scale DTC platform to improve revenue, margin, AOV, and attach rate.

Qualifications

• 5+ years of e-commerce experience, ideally in DTC brand management, merchandising, or growth.
• Demonstrated ability to drive measurable business outcomes through merchandising, experimentation, and cross-functional execution.
• Deep understanding of how modern e-commerce operates end to end: site, merchandising, paid acquisition, lifecycle, and post-purchase.
• Strong grounding in experimentation methodology and translating results into decisions.

Responsibilities

• Own the commercial performance of two growth brands, including top-line revenue, margin, sales mix, and attach rate.
• Define and execute merchandising and assortment strategy to ensure right products at right price points.
• Set strategic direction for brand evolution, from positioning to portfolio expansion.
• Lead cross-functional execution across supply chain, growth, product, and CRM to launch campaigns.

Skills

E-commerce experience

Brand management

Data-driven

Cross-functional

Merchandising

Experimentation

Shopify

Tools

Shopify

Job description

Ashley Digital is hiring a Senior Brand Manager to own the end-to-end brand experience for two growth brands—merchandising, growth, profitability, sales mix, and attach rate. You will connect Global Supply Chain, Growth & Marketing, Product, and CRM to translate strategy into shipped work.

The ideal candidate is an ecommerce-native, data-driven operator who uses testing and a high-scale DTC platform to improve revenue, margin, AOV, and attach rate.