Senior Brand Manager: Dealer Growth & Performance

Winnebago Industries Inc; Nappanee (IN); Sur place; USD 95 000 - 140 000; Plein temps

Résumé du poste

Newmar Corporation, part of Winnebago Industries, is seeking a Sr. Brand Manager to strengthen dealer performance through marketing, analytics, and network optimization. You will partner with Sales and dealer leaders to drive leads, conversion, market share, and profitability while elevating customer experience and retail execution.

The role focuses on digital retail, events, merchandising, and CRM strategy to reinforce Newmar's premium brand across dealer networks.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years in dealer, channel, retail, or brand marketing.
• Experience supporting dealer networks or franchise/retail partners.
• Proven results in lead generation, customer acquisition, and sales growth.
• Knowledge of digital marketing, CRM strategy, analytics, and retail trends.
• Experience turning performance data into recommendations.
• Experience with CRM/marketing automation platforms such as Salesforce or HubSpot.

Responsabilités

• Lead dealer marketing communications, strategy, promotions, resources, and insights for dealers and Account Managers.
• Deliver brand-consistent programs that generate leads and grow retail sales.
• Help dealers adopt digital tools and best practices to improve local marketing.
• Align dealer marketing with business goals and market opportunities with Sales, Product Marketing, and external partners.
• Analyze dealer sales, lead management, customer experience, and marketing to improve performance.
• Build scorecards, dashboards, benchmarks, and reports to guide decisions.
• Promote best practices in lead management, digital retail, and merchandising.

Connaissances

Strong communication

Strategic thinking

Analytical skills

Self-motivated

Customer focus

Cross-functional collaboration

Formation

Bachelor's degree in Marketing

Bachelor's degree in Business

Outils

Salesforce

HubSpot

CRM platforms

Web analytics

Description du poste

Newmar Corporation, part of Winnebago Industries, is seeking a Sr. Brand Manager to strengthen dealer performance through marketing, analytics, and network optimization. You will partner with Sales and dealer leaders to drive leads, conversion, market share, and profitability while elevating customer experience and retail execution.

The role focuses on digital retail, events, merchandising, and CRM strategy to reinforce Newmar's premium brand across dealer networks.