Sr. Brand Manager - Dealer Performance & Marketing

Winnebago Industries Inc; Nappanee (IN); In loco; USD 95.000 - 140.000; Tempo pieno

Descrizione del lavoro

Newmar Corporation, part of Winnebago Industries, is seeking a Sr. Brand Manager to strengthen dealer performance through marketing, analytics, and network optimization. You will partner with Sales and dealer leaders to drive leads, conversion, market share, and profitability while elevating customer experience and retail execution.

The role focuses on digital retail, events, merchandising, and CRM strategy to reinforce Newmar's premium brand across dealer networks.

Competenze

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years in dealer, channel, retail, or brand marketing.
• Experience supporting dealer networks or franchise/retail partners.
• Proven results in lead generation, customer acquisition, and sales growth.
• Knowledge of digital marketing, CRM strategy, analytics, and retail trends.
• Experience turning performance data into recommendations.
• Experience with CRM/marketing automation platforms such as Salesforce or HubSpot.

Mansioni

• Lead dealer marketing communications, strategy, promotions, resources, and insights for dealers and Account Managers.
• Deliver brand-consistent programs that generate leads and grow retail sales.
• Help dealers adopt digital tools and best practices to improve local marketing.
• Align dealer marketing with business goals and market opportunities with Sales, Product Marketing, and external partners.
• Analyze dealer sales, lead management, customer experience, and marketing to improve performance.
• Build scorecards, dashboards, benchmarks, and reports to guide decisions.
• Promote best practices in lead management, digital retail, and merchandising.

Conoscenze

Strong communication

Strategic thinking

Analytical skills

Self-motivated

Customer focus

Cross-functional collaboration

Formazione

Bachelor's degree in Marketing

Bachelor's degree in Business

Strumenti

Salesforce

HubSpot

CRM platforms

Web analytics

Descrizione del lavoro

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Sr. Brand Manager - Dealer Performance & Marketing

Sales - Marketing Full Time Indirect Nappanee, IN, US

2 days ago Requisition ID: 2811

A Little About Us:

Operating since 1968, Newmar Corporation has been helping customers explore the outdoor lifestyle, enabling extraordinary mobile experiences as they travel, live, work, and play. Newmar has been synonymous in the RV industry with luxury, quality, and innovative motor coaches. In every part of our company, we relentlessly pursue continuous improvement and enhanced productivity, driving out waste, and creating meaningful strategic differentiation. Newmar is part of Winnebago Industries, Inc. a leading U.S. manufacturer of outdoor lifestyle experiences under the Winnebago, Newmar, Grand Design, Chris-Craft, Lithionics and Barletta brands.

Purpose:Strengthen Newmar dealer performance through marketing, analytics, best practices, and network optimization. Partner with Sales, Account Managers, and dealer leaders to grow conversion, market share, and profitability while improving customer experience and retail execution. Lead data-driven dealer marketing, digital retail, events, and merchandising that reinforce Newmar's premium brand.

Key Areas of Responsibility

• Lead dealer marketing communications, strategy, promotions, resources, and insights for dealers and Account Managers.
• Deliver brand-consistent programs that generate leads, acquire customers, and grow retail sales.
• Help dealers adopt digital tools and best practices to improve local marketing.
• Align dealer marketing with business goals and market opportunities through Sales, Product Management, Customer Service, and external partners.

Dealer Performance & Network Optimization

• Analyze dealer sales, lead management, customer experience, and marketing to improve conversion, satisfaction, and profitability.
• Build scorecards, dashboards, benchmarks, and reports to guide decisions.
• Assess dealer marketing, digital presence, retail execution, and operations; share network best practices.
• Promote best practices in lead management, customer experience, digital retail, merchandising, and operations using competitor insights and retail trends.
• Track lead generation, response time, conversion, and marketing returns; improve lead handling with dealers and internal teams.
• Manage lead delivery, timely follow-up, performance accountability, and improvement.
• Use dealer, customer, and market insights to improve CRM strategy and the purchase journey.

Dealer Experience & Retail Support

• Develop dealer marketing assets, showroom experiences, and digital retail solutions that meet Newmar's premium brand and customer experience standards.
• Support in-store and online design centers, displays, interactive tools, merchandising, promotions, signage, and collateral.
• Guide sales development with performance data, customer feedback, and market insights.
• Partner with Sales, Product Marketing, and experts to build dealer product knowledge, sales confidence, and customer engagement.
• Equip dealer teams to explain Newmar's craftsmanship, innovation, premium features, and differentiators; work with dealer leaders and Account Managers to keep teams current on products, consumers, and competitors.
• Help execute dealer events that generate leads, engagement, and brand advocacy.

Key Attributes

• Strong communication, presentation, relationships, and cross-functional collaboration.
• Strategic thinking in dealer marketing, retail operations, and performance.
• Strong analysis, reporting, and problem-solving; turns data into action.
• Self-motivated, independent, and results-driven; manages competing priorities with detail and strong execution.
• Customer focus across the shopping and ownership experience.

Education & Experience

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in dealer, channel, retail, or brand marketing.
• Experience supporting dealer, franchise, distribution, or retail partner networks.
• Proven marketing results in lead generation, customer acquisition, and sales growth.
• Knowledge of digital marketing, CRM strategy, customer journeys, analytics, consumer behavior, and retail trends.
• Experience turning performance data and market insights into recommendations.
• Experience with CRM and marketing automation platforms such as AIMBase, Salesforce, or HubSpot; proficient in website analytics, reporting tools, and dashboards.
• Strong verbal, written, presentation, and stakeholder management skills.