Senior Brand Manager: Dealer Growth & Marketing

Newmar Corporation; Nappanee (IN); On-site; USD 90,000 - 130,000; Full time

Job summary

Newmar Corporation, a leader in premium RVs, seeks a Sr. Brand Manager to strengthen dealer performance through marketing analytics and network optimization. You will partner with Sales, Account Managers, and dealer leaders to grow conversion, market share, and profitability while elevating customer experience and retail execution.

You will lead data-driven dealer marketing, digital retail, events, and merchandising strategies that reinforce Newmar's premium brand across the dealer network.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in dealer, channel, retail, or brand marketing.
• Experience supporting dealer, franchise, distribution, or retail partner networks.
• Proven marketing results in lead generation, customer acquisition, and sales growth.
• Knowledge of digital marketing, CRM strategy, customer journeys, analytics, consumer behavior, and retail trends.
• Experience turning performance data and market insights into recommendations.
• Experience with CRM and marketing automation platforms such as AIMBase, Salesforce, or HubSpot; proficient in website analytics, reporting tools, and dashboards.
• Strong verbal, written, presentation, and stakeholder management skills.

Responsibilities

• Lead dealer marketing communications, strategy, promotions, resources, and insights for dealers and Account Managers.
• Deliver brand-consistent programs that generate leads, acquire customers, and grow retail sales.
• Help dealers adopt digital tools and best practices to improve local marketing.
• Align dealer marketing with business goals and market opportunities through Sales, Product Management, Customer Service, and external partners.
• Analyze dealer sales, lead management, customer experience, and marketing to improve conversion, satisfaction, and profitability.
• Build scorecards, dashboards, benchmarks, and reports to guide decisions.
• Assess dealer marketing, digital presence, retail execution, and operations; share network best practices.
• Promote best practices in lead management, customer experience, digital retail, merchandising, and operations using competitor insights and retail trends.
• Track lead generation, response time, conversion, and marketing returns; improve lead handling with dealers and internal teams.
• Manage lead delivery, timely follow-up, performance accountability, and improvement.
• Use dealer, customer, and market insights to improve CRM strategy and the purchase journey.
• Develop dealer marketing assets, showroom experiences, and digital retail solutions that meet Newmar's premium brand and customer experience standards.
• Support in-store and online design centers, displays, interactive tools, merchandising, promotions, signage, and collateral.
• Guide sales development with performance data, customer feedback, and market insights.
• Partner with Sales, Product Marketing, and experts to build dealer product knowledge, sales confidence, and customer engagement.
• Equip dealer teams to explain Newmar's craftsmanship, innovation, premium features, and differentiators; work with dealer leaders and Account Managers to keep teams current on products, consumers, and competitors.
• Help execute dealer events that generate leads, engagement, and brand advocacy.

Skills

Brand management

Dealer marketing

Analytics

Cross-functional collaboration

Strategic thinking

CRM strategy

Presentation skills

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Tools

AIMBase

Salesforce

HubSpot

Website analytics tools

Job description

Newmar Corporation, a leader in premium RVs, seeks a Sr. Brand Manager to strengthen dealer performance through marketing analytics and network optimization. You will partner with Sales, Account Managers, and dealer leaders to grow conversion, market share, and profitability while elevating customer experience and retail execution.

You will lead data-driven dealer marketing, digital retail, events, and merchandising strategies that reinforce Newmar's premium brand across the dealer network.