Senior Brand Manager – Content & Social

001 The P&G Company; New York (NY); On-site; USD 126,000 - 157,000; Full time

Job summary

Procter & Gamble NEW YORK OFFICE is seeking a Senior Brand Manager - Content & Social to lead campaign planning and content strategy for a luxury skincare brand. Reporting to the Brand Director - North America, this leadership role works with global teams to expand in NA with digital and social-forward thinking.

You will develop strategic, integrated marketing campaigns, prepare monthly/quarterly plans, monitor customer insights, and build the content ecosystem with agencies and partners to

Qualifications

• Bachelor’s degree from accredited institution.
• Minimum 2 years marketing experience with cross-functional teams.
• Experience in beauty and luxury is a strong plus.
• Strong strategic thinking and commercial acumen.
• Excellent leadership and people management skills.
• Ability to work across time zones and diverse backgrounds.
• Self-motivated with track record of achieving objectives.

Responsibilities

• Develop integrated marketing campaigns aligned with brand strategy.
• Prepare monthly/quarterly plans for digital and social campaigns.
• Monitor customer insights to drive competitive strategies.
• Build content ecosystem with global teams, agencies and partners.
• Manage budgets and seek opportunities to drive goals.
• Oversee stewardship of brand marketing.
• Support initiatives with strong operational discipline.

Skills

Strategic thinking

People management

Marketing leadership

Digital & social

Budget management

Cross-functional

Global brand

Education

Bachelor’s degree

Job description

Job Location NEW YORK OFFICE

Reporting into the Brand Director - North America, the Senior Brand Manager - Content & Social is a leadership role with one of the world’s leading luxury skincare brands. With strong presence and category leadership in Asia, we are looking to aggressively expand our business in NA, and are looking for a strong leader to drive our campaign planning & content strategy with a digital and social forward thinking.

Key Responsibilities

• Develop strategic, integrated marketing campaigns that tie in with overall brand strategy and deliver strong commercial outcomes.
• Prepare monthly / quarterly plans to bring the brand’s campaign idea to life in a digital and social first ecosystem.
• Monitor and analyze customer insights to gain and drive competitive strategies and effective brand plans.
• Build the content ecosystem liaising with global teams, agencies and local partners to drive effective media performance, and iterate to hit industry best in class KPIs.
• Manage budgets and continuously seeking for opportunities to drive business goals.
• In-charge of all stewardship aspects associated with brand marketing.
• Build support plans for key initiatives, new product launches and other transitions with strong operational discipline.

Job Qualifications

• Bachelor’s degree from accredited institution.
• Minimum 2 years marketing experience with proven track record of working in a diverse multi-functional team.
• Experience in beauty and luxury is a strong plus.
• Strong ability in strategic thinking, commercial acumen, and navigating complex business and organization situations.
• Excellent people management skills with a proven record of strong organization leadership.
• Passionate for success and an energetic leader, who can engage & energize the team to reach for higher goals.
• Ability to work with people from different backgrounds and time-zones, and proven track record of bringing out the best in people.
• Self-motivated with a proven successful track record in achieving outstanding business objectives.
• Ability to thrive in a fast-paced, agile and demanding environment.
• Action-oriented and dynamic, able to work well in a fluid environment, enjoy building business partnerships and capable of implementing & managing changes, and influencing internal and external stakeholders.

Job Schedule

Full time

Job Number

R000160736

Job Segmentation

Experienced Professionals

Starting Pay / Salary Range

$125,700.00 - $157,100.00 / year

Equal Opportunities / Diversity

We are committed to providing equal opportunities in employment.

We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Accommodation / Accessibility

P&G is dedicated to meeting the needs of applicants requesting an accommodation/adjustment due to a disability in order to complete the online application process.

If you have a disability that affects your ability to complete our online application process, please visit our Disability Accommodation Page.

Procter & Gamble participates in E-Verify.

Qualified individuals will not be disadvantaged based on being unemployed.

Total Rewards

Total rewards at P&G include salary + bonus (if applicable) + benefits.

Immigration Sponsorship

Immigration Sponsorship is not available for this role.

P&G Overview

At P&G, we believe that diverse experiences help build strong leaders. Mobility is a key component of many management careers, providing opportunities to grow through different assignments, locations, and business challenges. Candidates should be prepared to consider relocation opportunities throughout their career as business needs and development opportunities arise. Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case.

About P&G

P&G was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship. The insight, innovation and passion of talented teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters.