Senior Brand Manager, Content & Connections (Hybrid)

Kimberly-Clark; Chicago (IL); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Health benefits

On-site fitness center

Flexible work arrangement

Job summary

Kimberly-Clark is seeking a Senior Associate Brand Manager, Content & Connections for the Kotex brand, based in Chicago with a hybrid work arrangement. You will lead brand storytelling, media planning, and cross-functional collaboration to drive growth and consumer connection across digital and retail channels.

You will partner with teams across marketing, finance, sales, and operations to shape campaigns, measure impact, and optimize the consumer journey.

Qualifications

• Bachelor’s degree in Marketing/Business required; MBA preferred.
• 5+ years in brand management or digital marketing.
• Familiarity with brand development planning, innovation, and ideation processes.
• Experience developing digital marketing strategy and activation plans for personalization.
• Strong analytical skills to derive insights and drive results.
• Ability to influence and communicate effectively across teams.
• Demonstrated energy and ability to represent the brand internally/externally.
• Experience collaborating with cross-functional groups (finance, sales, operations, planning).

Responsibilities

• Lead with vision in communications and brand storytelling.
• Oversee PESO planning and national/retail media rollout.
• Partner on data-driven audience strategy, measurement, and reporting.
• Own end-to-end shopper marketing strategy and toolkits.
• Lead paid and organic search strategy (SEO & AEO).
• Drive TikTok Shop, Brand Store, and social commerce execution.
• Define and optimize display media strategy and performance.
• Co-lead PDP/Brand Store strategy with Brand Discovery teams.
• Manage Advertising & Consumer Promotions budget and mix.
• Collaborate across functions to align national and retail media plans.
• Consult on website strategy and ensure brand-consistent assets.

Skills

Brand management

Digital marketing

Cross-functional leadership

Analytics

Storytelling

Education

Bachelor’s degree in Marketing/Business

MBA

Job description

Kimberly-Clark is seeking a Senior Associate Brand Manager, Content & Connections for the Kotex brand, based in Chicago with a hybrid work arrangement. You will lead brand storytelling, media planning, and cross-functional collaboration to drive growth and consumer connection across digital and retail channels.

You will partner with teams across marketing, finance, sales, and operations to shape campaigns, measure impact, and optimize the consumer journey.