Brand Growth & Content Lead (Hybrid)

Kimberly-Clark; Chicago (IL); Hybrid; USD 140,000 - 173,000; Full time

Benefits offered by this job

Flexible work model

Hybrid work arrangement

Comprehensive benefits

Job summary

Kimberly-Clark is seeking a Brand Manager, Content & Connections for Huggies Diapers, based in Chicago with a hybrid work model. You will drive brand growth, consumer connection, and cross-functional leadership across media, design, and owned platforms.

The role targets a strategic thinker with storytelling, digital excellence, and collaboration skills, reporting to the Content & Connection Leader. Local candidates in the US are eligible.

Qualifications

• Bachelor’s degree in Marketing/Business; MBA preferred.
• 7+ years of brand management or digital marketing experience.
• Experience in brand development planning and creative ideation.
• Experience delivering digital marketing strategies and activation plans.
• Strong analytical skills with ability to derive insights and influence decisions.
• Ability to influence and communicate effectively with cross-functional teams.

Responsibilities

• Lead communications with a clear brand vision across media and platforms.
• Oversee annual planning and PESO execution for national and retail media.
• Partner with PR agencies and internal teams on releases and strategy.
• Collaborate with Influencer and Social Content Studio on social strategy.
• Drive content partnerships with agencies for cultural relevance.
• Lead NICU and Little Fighters ecosystem planning for 2027.
• Support GTM process to bring innovations to market.

Skills

Brand management

Digital marketing

Storytelling

Cross-functional leadership

Analytical mindset

Influencer marketing

Education

Bachelor’s Degree in Marketing/Business

MBA preferred

Tools

Analytics tools

PR tools

Job description

Kimberly-Clark is seeking a Brand Manager, Content & Connections for Huggies Diapers, based in Chicago with a hybrid work model. You will drive brand growth, consumer connection, and cross-functional leadership across media, design, and owned platforms.

The role targets a strategic thinker with storytelling, digital excellence, and collaboration skills, reporting to the Content & Connection Leader. Local candidates in the US are eligible.