Senior Brand Manager

Thumbtack; United States; Remote; USD 120,000 - 170,000; Full time

Job summary

Thumbtack is seeking a Senior Brand Manager focused on the pro audience to define positioning and ensure the brand promise comes to life across touchpoints. You will report to the Director of Brand Strategy and set vision for major workstreams while guiding how the team and the company think about the pro side of the brand.

You will partner with Marketing, Communications, Product, Service, and Sales to translate strategy into actionable briefs, content calendars, and scalable brand

Qualifications

• Brand strategy and positioning experience.
• Strong ability to translate strategy into briefs and execution.
• Cross-functional collaboration with product, marketing, and sales.

Responsibilities

• Lead foundational workstreams to roll out the new brand playbook and refresh as market learns.
• Identify high-leverage opportunities to drive growth for the pro audience and translate into briefs and direction.
• Own pro brand insights work including audience deep dives, competitive analysis, and brand health tracking.
• Partner with channel owners to translate brand strategy into an integrated content calendar.
• Build relationships with product, service, and sales teams to align brand vision across the company.
• Lead AI-driven content brand support including prompts and review systems for scaling content creation.
• Lead brand strategy and creative work for tentpole moments and major events.

Job description

Thumbtack helps millions of people confidently care for their homes.Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together.

About the Brand Strategy Team

We act as the architects of the Thumbtack brand - claiming a distinct position in the market, defining a brand promise that delivers on that position, and partnering with skilled experts across the company to bring it to life. Our work spans brand insights, brand strategy, content strategy, and integrated marketing. We set the roadmap for the brand and extend our influence beyond Marketing Communications into all parts of the organization to make sure every touchpoint strengthens the brand.

About the role

As the Senior Brand Manager focused on our pro audience, you’ll help define how we position the company, what we promise pros, and how that promise comes to life across every touchpoint. Reporting directly to the Director of Brand Strategy, you’ll set vision for major brand workstreams while shaping how the team and the company think about the pro side of our brand.

What you’ll do

• Lead foundational workstreams to help roll out our new brand playbook, including defining pro positioning and content strategy, educating and training partner teams, and more — and refresh these artifacts as the market shifts and new learnings emerge.
• Identify high-leverage opportunities for the brand to drive growth on the pro side of our business, then translate them into clear creative briefs and strategic direction for internal and external creative partners.
• Own pro brand insights work that informs strategy — including audience deep dives, creative experimentation, competitive analysis, and brand health tracking — and turn findings into clear, actionable recommendations.
• Partner with channel owners across Marketing and Communications to translate pro brand strategy into an integrated content strategy and creative calendar that meets business and brand goals.
• Extend the brand’s influence beyond Marketing and Communications by building relationships with cross-functional partners in the product, service and sales organizations; create proactive moments to communicate brand vision and align company priorities to it.
• Lead brand support for AI-driven content, building prompts, skills, brand review systems, and other infrastructure that allows the brand to scale as content creation becomes more decentralized.
• Orchestrate brand strategy and creative work for tentpole moments, including campaign launches, product launches, and major events like our annual Pro