Senior Brand Manager

ForceBrands; Red Bank (NJ); On-site; USD 110,000 - 150,000; Full time

Job summary

ForceBrands, a dynamic consumer brands partner, seeks a Senior Brand Manager in Red Bank, NJ. You will lead brand strategy across a growing portfolio of foods, drive retail media with Walmart Connect and Target Roundel, and guide new product launches from concept to shelf.

Collaborating with senior leaders in a lean, entrepreneurial environment, you will manage merchandising at retail, partner with external agencies, and optimize paid and organic social to connect with today’s consumer.

Qualifications

• 5+ years of experience working directly for a consumer packaged goods brand
• Strong CPG brand management experience with an understanding of both strategy and execution
• Experience with Walmart Connect and Target Roundel
• Understanding of in-store merchandising and retail execution
• Experience managing external agencies and cross-functional partners
• Exposure to new product innovation and commercialization
• Experience across paid and organic social
• An entrepreneurial mindset with interest in how emerging brands connect with today’s consumer

Responsibilities

• Lead brand strategy and execution across a growing portfolio of food brands
• Drive retail media strategy and execution, including Walmart Connect and Target Roundel
• Partner cross-functionally on new product innovation, launches, and commercialization
• Lead in-store merchandising initiatives and ensure strong execution at retail
• Manage and collaborate with external agency partners
• Support paid and organic social strategy as part of the broader brand ecosystem
• Help determine how a growing marketing budget is strategically deployed across channels
• Work closely with senior leadership within a highly entrepreneurial and collaborative environment

Skills

Brand management

Retail media

Agency management

Social media

New product innovation

CPG experience

Job description

ForceBrands is partnering with a rapidly growing, entrepreneurial food company to identify a Senior Brand Manager who will play a key role in shaping the next phase of the business.

The ideal candidate combines strong CPG brand management fundamentals with a modern, culturally relevant approach to building consumer brands. This person will have broad exposure across brand strategy, retail media, merchandising, innovation, agency management, and paid and organic social.

What You’ll Do

• Lead brand strategy and execution across a growing portfolio of food brands
• Drive retail media strategy and execution, including Walmart Connect and Target Roundel
• Partner cross-functionally on new product innovation, launches, and commercialization
• Lead in-store merchandising initiatives and ensure strong execution at retail
• Manage and collaborate with external agency partners
• Support paid and organic social strategy as part of the broader brand ecosystem
• Help determine how a growing marketing budget is strategically deployed across channels
• Work closely with senior leadership within a highly entrepreneurial and collaborative environment

What We’re Looking For

• 5+ years of experience working directly for a consumer packaged goods brand
• Strong CPG brand management experience with an understanding of both strategy and execution
• Experience with Walmart Connect and Target Roundel
• Understanding of in-store merchandising and retail execution
• Experience managing external agencies and cross-functional partners
• Exposure to new product innovation and commercialization
• Experience across paid and organic social
• A culturally aware, entrepreneurial mindset with an interest in how emerging brands are connecting with today’s consumer
• Ability to thrive within a lean, fast-paced organization where everyone is willing to roll up their sleeves

Location & Work Arrangement

This role is based in Red Bank, New Jersey and requires a minimum of 4 days per week onsite. The company offers flexibility around start and end times, but in-person collaboration is an important part of the culture given the team's focus on innovation, brainstorming, and building together. They are also willing to reimburse for commute expenses.