Brand Content Strategist

ForceBrands; Red Bank (NJ); On-site; USD 70,000 - 110,000; Full time

Job summary

ForceBrands is seeking a Brand Content Strategist to shape how its brands appear across social, digital, and culture, bridging creative strategy with hands-on execution and delivering authentic storytelling. Based in Red Bank, NJ, this role develops platform-specific content for Meta, TikTok, YouTube, Google, and related channels, staying ahead of trends and exploring AI-enabled creativity.

You’ll own concepting, filming, editing, writing, and publishing, turning launches and everyday moments

Qualifications

• Experience in content, social media, creative marketing, or a related role for a consumer-facing brand or agency.
• A strong portfolio demonstrating creative thinking and hands-on content execution.
• Ability to take an idea from concept through execution - including filming, editing, photography, copywriting, and publishing.
• Strong understanding of Meta, TikTok, YouTube, and Google and how consumers engage differently across platforms.
• A modern creative sensibility and genuine understanding of what is happening in consumer culture.
• Someone who follows and understands the new generation of disruptive CPG brands and the creative strategies that have helped them stand out.
• Experience using or experimenting with AI and emerging technologies within content and creative workflows.
• Entrepreneurial and comfortable operating within a lean environment where ideas can move quickly.
• Collaborative, proactive, and excited to work closely with leadership, marketing, and product innovation.]
• job_responsibilities_description:

Responsibilities

• Help develop and execute the overall content and social strategy across the company's growing portfolio.
• Create compelling, platform-specific content across Meta, TikTok, YouTube, Google, and other relevant channels.
• Own hands-on content creation including concepting, filming, photography, editing, writing, and posting.
• Develop creative ideas that translate brand and product stories into content consumers actually want to engage with.
• Stay close to product innovation and identify opportunities to turn launches, new products, and everyday brand moments into engaging content.
• Help bring key agency-style creative workflows in-house while continuing to collaborate with external agency partners.
• Stay ahead of social trends, emerging platforms, consumer behavior, and cultural conversations.
• Explore AI and emerging creative technologies to make the content development process smarter, faster, and more innovative.

Skills

Strong portfolio

Content strategy

Hands-on creation

Meta knowledge

TikTok knowledge

YouTube knowledge

Google knowledge

Creative marketing

AI in content workflows

Collaboration

Job description

ForceBrands is partnering with a rapidly growing, entrepreneurial food company to identify a Brand Content Strategist who will help shape how its brands show up across social, digital, and culture.

This is an exciting opportunity for a content marketer who can bridge creative strategy and hands-on execution. They are looking for someone who understands the new generation of CPG brand building and knows how to create content that feels current, authentic, and culturally relevant.

What You'll Do

• Help develop and execute the overall content and social strategy across the company's growing portfolio
• Create compelling, platform-specific content across Meta, TikTok, YouTube, Google, and other relevant channels
• Own hands-on content creation including concepting, filming, photography, editing, writing, and posting
• Develop creative ideas that translate brand and product stories into content consumers actually want to engage with
• Stay close to product innovation and identify opportunities to turn launches, new products, and everyday brand moments into engaging content
• Help bring key agency-style creative workflows in-house while continuing to collaborate with external agency partners
• Stay ahead of social trends, emerging platforms, consumer behavior, and cultural conversations
• Explore AI and emerging creative technologies to make the content development process smarter, faster, and more innovative

What We're Looking For

• Experience in content, social media, creative marketing, or a related role for a consumer-facing brand or agency
• A strong portfolio demonstrating creative thinking and hands-on content execution
• Ability to take an idea from concept through execution - including filming, editing, photography, copywriting, and publishing
• Strong understanding of Meta, TikTok, YouTube, and Google and how consumers engage differently across platforms
• A modern creative sensibility and genuine understanding of what is happening in consumer culture
• Someone who follows and understands the new generation of disruptive CPG brands and the creative strategies that have helped them stand out
• Experience using or experimenting with AI and emerging technologies within content and creative workflows
• Entrepreneurial and comfortable operating within a lean environment where ideas can move quickly
• Collaborative, proactive, and excited to work closely with leadership, marketing, and product innovation

Location & Work Arrangement

This role is based in Red Bank, New Jersey and requires a minimum of 4 days per week onsite. The company offers flexibility around start and end times, but in-person collaboration is an important part of the culture given the team's focus on innovation, brainstorming, and building together. They are also willing to reimburse for commute expenses.