Brand Manager

HireMinds; Boston (MA); On-site; USD 90,000 - 110,000; Full time

Job summary

A global consumer brand is seeking a Brand Manager for its North America team. This role involves managing brand operations, collaborating with marketing, and developing initiatives that align with consumer insights. The ideal candidate has at least 8 years of experience in marketing or brand management, preferably in the Consumer Packaged Goods sector. Strong strategic, analytical, and creative skills are essential in a dynamic, hands-on environment. This is an on-site position in Wellesley, MA.

Qualifications

• 8+ years of experience in marketing or brand management.
• Consumer Packaged Goods (CPG) experience preferred.
• Strong understanding of brand tone and visual identity.

Responsibilities

• Manage day‑to‑day brand operations including offline marketing.
• Collaborate with marketing team to support media planning.
• Analyze brand positioning and build strategies grounded in consumer insights.

Skills

Project management

Strategic thinking

Analytical skills

Creativity

Attention to detail

Organizational skills

Education

Bachelor’s degree in Marketing, Business, or Communications

Job description

Location: Wellesley, MA (On-Site, 5 Days/Week. Remote applicants can not be considered)

A global consumer brand is seeking a Brand Manager to join its North America team. This is a highly collaborative, hands‑on environment where the team is lean, experienced, and deeply rooted in traditional CPG and retail fundamentals.

This role is ideal for a brand marketer who thrives at the intersection of strategy, execution, insights, and creativity.

Responsibilities

• Manage day‑to‑day brand operations including offline marketing, trade support, and product management
• Serve as the point‑person for developing and executing brand and product marketing initiatives
• Translate brand strategy into clear positioning, plans, and go‑to‑market strategies
• Collaborate with marketing team members to support media planning and campaign development
• Develop launch strategies for new products and evaluate post‑launch performance
• Lead packaging updates from creative concept through final execution
• Partner with sales on marketing initiatives, including support for international markets
• Analyze brand positioning and build strategies grounded in consumer insights
• Identify growth opportunities through competitive analysis and market evaluation
• Measure and report on campaign performance and brand health
• Monitor market trends and lead consumer research initiatives
• Collaborate cross‑functionally with sales, product development, and global teams
• Present marketing plans and results to leadership
• Manage budget planning, tracking, and reporting

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 8+ years of experience in marketing or brand management
• Consumer Packaged Goods (CPG) experience preferred
• Strong project management skills with ability to manage multiple initiatives under tight deadlines
• Strategic, analytical, and creative thinker
• Strong understanding of brand tone, visual identity, and positioning
• Experience managing budgets and performance tracking
• High attention to detail and strong organizational skills