Senior Brand Manager

General Mills, Inc.; Minneapolis (MN); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Relocation assistance

Job summary

General Mills, Inc. 正在孟菲斯的总部区域招聘资深品牌经理。您将负责跨渠道的品牌策略、市场活动与商业增长，带领团队并与销售、数字和创新等部门协同工作，推动品牌在核心市场实现持续增长。

岗位强调以消费者洞察为驱动，管理P&L并在矩阵环境中实现商业目标。具备丰富的品牌管理经验、出色沟通能力和数据驱动决策能力者优先。

Qualifications

• 本科及以上学历：市场、金融、商业或相关领域。
• 10年以上品牌管理、市场、咨询或策略领域的进阶经验。
• 具备品牌管理经验；具备带队经验者优先。
• 具备跨职能团队领导经验，在矩阵式环境中推动业务。

Responsibilities

• 构建品牌愿景与跨渠道策略，覆盖媒介、内容、创新、零售与电商全渠道触点。
• 承担并推动品牌的经营与增长，通过定价、促销、创新、毛利及分销等策略实现利润目标。
• 领导并培养团队成员，促进高绩效和问责制的工作环境。

Skills

Brand management

P&L ownership

跨职能协作

战略思维

沟通能力

Education

Bachelor's degree in Marketing, Finance, Business, or related field

Tools

Digital marketing tools

Job description

## Senior Brand Manager申请: 现场办公: Corporate Headquarters: 全职工: 今天发布: 10131669**公司简介**我们的使命是就是制作全世界都喜爱的食物。 然而,我们的追求不止于此。 本公司一向重视正向力量,提供持续学习、探索新视角、重新构想新可能的环境。 我們尋找那些渴望展現最佳自我的人——那些擁有遠大抱負、敢於挑戰彼此、共同成長的思想者。 因为要成为食品行业无可争议的佼佼者,意味着要与那些渴望了解未来发展趋势的人共事。At General Mills, we're not just making food; we're crafting experiences. We're a company driven by a passion for innovation, a commitment to our brands, and a deep understanding of the ever-evolving consumer landscape. Our portfolio spans a broad range of categories across both human and pet food. And we're reigniting growth through superior demand generation and building industry-leading capabilities. This is an exciting time to join our team. **About the Role:** Brand Management at General Mills is the engine of our success. We're looking for consumer-centric, data-driven, and dynamic marketers to join our team and lead the charge in shaping the future of iconic brands like Betty Crocker, Old El Paso, Totino’s, Blue Buffalo, Cinnamon Toast Crunch, Annie’s and more. As a Brand Manager, you'll be a full-spectrum business leader, driving strategy, stewarding brands, and leading cross-functional teams to achieve ambitious growth targets. You’ll lead brands across physical, digital, and omnichannel environments, ensuring strategies are built for how consumers discover, shop, and buy today. As the hub of the wheel, you will make high-impact decisions, develop modern marketing strategies, and lead teams to deliver exceptional results. **Opportunities Await:** We have multiple openings across various types of brand desks, offering a wide array of challenging opportunities:* **Established Brand Desk:** Lead the core business for an iconic brand, driving demand generation, brand strategy, commercial performance, and full P&L ownership. Think big, bold campaigns that resonate with consumers and drive market share.* **Innovation Desk:** Lead the charge on bold, category-disrupting innovations, from concept to commercialization. This is your chance to shape the future of food and leave your mark on the industry.* **Strategic Growth Channels (SGC) Desk:** Develop and execute retailer-specific brand strategies and innovations to drive growth in priority channels like eCommerce, club stores, and small formats. You'll be at the forefront of shaping the future of retail. **What You'll Do:** * **Build Brands:** Lead purpose-driven brand and channel strategies rooted in deep consumer insights and cultural understanding. Develop and execute integrated marketing plans across media, content, innovation, retail, and eCommerce/omnichannel touchpoints, including digital shelf excellence, discoverability, content strategy, and channel-specific activation.* **Run the Business:** Own P&L performance and deliver growth through strategic choices across pricing, promotion, innovation, margin, and distribution. Lead annual and long-range planning, forecasting, and business performance analysis. Navigate complex cross-functional relationships to deliver cohesive results.* **Lead Teams:** Act as a collaborative leader, guiding cross-functional teams through ambiguity to achieve alignment and execution. Coach and develop Associate Brand Managers and early-career talent, fostering a high-performing and accountable team environment. **What You'll Bring:** * Bachelor's degree in Marketing, Finance, Business, or related field* 10+ years of progressive experience in Brand Management, Marketing, Consulting, or Strategy.* Brand Management experience.* Proven experience leading teams including direct team management experience preferred. Cross-functional team leadership experience also considered.* Proven experience managing a business in a matrixed environment.* Strong commercial and strategic acumen, with experience owning a P&L.* Exceptional communication and influencing skills; ability to clearly articulate complex ideas to diverse audiences.* Ability to lead through ambiguity and operate with independence.* Familiarity with digital marketing tools, data-driven decision-making, and emerging technologies like AI to enhance brand performance.* Track record of coaching and developing talent* Experience with customer-facing strategies and external partnerships **Bonus Points:** * MBA* CPG, Fast-Moving Consumer Goods, Food and Beverage, Pet, or Pet Food industry experience **Location:** This role is based at our Headquarters in Minneapolis, MN – designed to bring people together, spark ideas, and fuel your growth. We follow General Mills’ North America in-office expectation of four days a week, Monday through Thursday. Friday remains a standard workday, with flexibility to work remotely depending on business needs and team norms.Relocation benefits will be provided for those who are not currently based in Minneapolis.