Senior Associate Brand Manager

General Mills Inc.; Minneapolis (MN); On-site; USD 95,000 - 159,000; Full time

Benefits offered by this job

Relocation benefits

Health benefits

Bonus potential

401k match

Annual incentive program

Job summary

General Mills is seeking Sr Associate Brand Managers for the Brand Management Leadership Development Program in Minneapolis. You will rotate across North America and Pet Segment businesses, gaining ownership of multi-million-dollar brands through a structured learning curriculum and direct brand ownership.

As a Sr ABM, you will lead cross-functional teams, drive brand growth, and manage P&L. Relocation benefits are provided for non-local candidates.

Qualifications

• 6+ years of proven experience in Brand Marketing, Finance, Sales, Consulting, or a leadership development program with impact.
• Demonstrated success in a large, matrixed organization with understanding of P&L mechanics.
• 2+ years in related Associate Brand Management or equivalent in CPG, pet industry, or consumer-driven fields.
• Experience owning the P&L for a brand or product line and mentoring junior talent.
• Strong analytical skills to turn data into actionable business insights and guide strategy.
• Proven ability to lead cross-functional teams and influence stakeholders in fast-paced environments.

Responsibilities

• Build brands by developing and executing consumer-focused brand strategies across channels.
• Lead cross-functional teams including Sales, R&D, Finance, and Operations to drive growth.
• Own and manage brand P&Ls, forecast demand, and influence 4Ps decisions.

Skills

Brand Marketing

P&L Management

Cross-functional Leadership

Mentoring

Analytical Skills

Strategic Decision-Making

Communication Skills

Education

Bachelor's Degree

MBA (Preferred)

Job description

At General Mills, Brand Management is at the heart of our business. Our Brand Management Leadership Development Program (BLDP) is designed to cultivate the next generation of brand leaders by offering rotations across our North America & Pet Segment businesses. Through a structured learning curriculum, hands-on experience, and direct ownership of multi-million-dollar brands, Sr Associate Brand Managers (Sr ABMs) in the BLDP gain critical brand leadership skills to build brands, run businesses, and lead teams—preparing them for future Brand leadership roles. As a Senior ABM, you will lead teams across functions, make high-impact business decisions, and develop innovative brand marketing strategies that drive growth and brand equity. To support a strong onboarding experience and set participants up for success in the competitive BLDP, we are requiring individuals to be located with their teams in Minneapolis. Given the fast-paced nature of the program and frequent transitions (typically every 12-18 months), this location is essential for building relationships, accelerating development and integrating seamlessly into the broader business. Relocation benefits will be provided for those selected who are not currently based in Minneapolis. This is a hybrid role based at our Minneapolis headquarters. General Mills employees work in the office four days per week (Monday–Thursday), with the option to work remotely or in-office on Fridays based on team and business needs.**WHAT YOU’LL DO**Build Brands* Develop and execute brand strategies that connect with consumers through modern marketing approaches.* Work closely with Consumer Insights to uncover trends and identify innovative business opportunities.* Lead purpose-driven brand-building initiatives that align with growth strategies.Run Businesses* Own and manage P&Ls, driving revenue growth, profit, and market share.* Influence key decisions across the 4Ps—Product, Price, Place, and Promotion.* Oversee demand planning and forecasting by leveraging business insights.* Lead product innovation and commercialization initiatives that drive brand success.Lead Teams* Act as the hub of the wheel, leading cross-functional teams across sales, R&D, finance, and operations.* Partner with Sales to develop compelling customer strategies that drive category growth.* Execute brand-building, innovation, and business model ideas that shape the future of our brands.* Mentor, lead, and develop junior level brand talent.**WHAT WE’RE LOOKING FOR**Required Qualifications:* Bachelor’s degree* 6+ years of proven experience in Brand Marketing, Finance, Sales, Consulting, or a leadership development program, showcasing a track record of impact and results.* Demonstrated success working in a large, matrixed organization, with a strong grasp of P&L mechanics and strategic decision-making.* 2+ years of experience in related Associate Brand Management position in CPG, Pet Industry, or consumer-driven industries.* Experience owning the P&L for a brand or product line.* Demonstrated experience mentoring, leading, or developing junior talent.* Proven analytical skills to assess complex data, generate insights, and shape business strategies.* Showcased ability to lead cross-functional teams, manage projects effectively, and drive execution against strategic objectives.* Strong communication and influencing skills with a history of successfully aligning teams and stakeholders.* A bias for action, with the ability to navigate ambiguity and deliver results in a fast-paced environment.Preferred Qualifications:* MBA (or actively pursuing one).* Ability to balance short-term performance with long-term brand health.* Experience with forecasting, strategic revenue management, and commercialization.**WHY JOIN GENERAL MILLS?*** Impact & Ownership – Sr ABMs are empowered to lead and own their brands, making decisions that shape business outcomes. You’ll have a chance to work on some of the world’s most iconic, billion-dollar brands like Cheerios, Betty Crocker, and Nature Valley, as well as our fast-growing pet brands like Blue Buffalo, shaping their future in a competitive market.* Structured Career Growth – The BLDP provides hands-on experience, formal learning opportunities, and a clear path to leadership.* Diverse Portfolio & Innovation – Work across a portfolio of beloved brands, drive innovation, and develop strategies that impact millions of consumers worldwide.* Award-Winning Workplace – General Mills has been recognized as one of Forbes’ Best Employers for Diversity, Women, and New Grads, as well as a World’s Top Company for Women and a Best Place to Work for Disability Inclusion. We’re committed to fostering an inclusive, innovative, and purpose-driven workplace.* Competitive Compensation & Benefits – General Mills offers a highly competitive salary, bonus potential, 401k match, and full relocation benefits for eligible candidates.**ADDITIONAL CONSIDERATIONS*** International relocation or international remote working arrangements (outside of the US) will not be considered* Applicants for this position must be currently authorized to work in the United States on a full-time basis.* General Mills will not sponsor applicants for this position for work visas **SALARY RANGE**The salary range for this position is:$95,300 - $159,100 Annual At General Mills we strive for each employee's pay at any point in their career to reflect their experiences performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.