Brand Manager

General Mills, Inc.; Minneapolis (MN); On-site; USD 90,000 - 140,000; Full time

Job summary

General Mills, Inc. 的 Brand Manager 将成为全方位的业务领导者，带领品牌在物理、数字与全渠道环境中发展，基于深度消费者洞察制定和执行整合营销策略。

该职位负责品牌的战略规划、利润与增长，领导跨职能团队，培养初级品牌经理人才，并在总部 Minneapolis 就地工作，享受混合工作模式与在职成长机会。

Qualifications

• Bachelor's degree in Marketing, Finance, Business, or related field.
• 8+ years of progressive experience in Brand Management, Marketing, Consulting, or Strategy.
• Brand Management experience and proven experience leading teams in a matrix environment.
• Strong commercial and strategic acumen with experience owning a P&L.
• Excellent communication and influencing skills across diverse audiences.

Responsibilities

• Build brands across physical, digital, and omnichannel environments with consumer insights.
• Run the business by owning P&L, pricing, promotions, margin, and distribution planning.
• Lead cross-functional teams, coach junior Brand Managers, and drive growth initiatives.

Skills

Brand management

Leadership

Cross-functional

Education

Bachelor's degree in Marketing, Finance, Business, or related field

Job description

Brand Manager page is loaded## Brand Managerremote type: 现场办公locations: Corporate Headquarters: Minneapolis, MNtime type: 全职工posted on: 今天发布job requisition id: 10131691**公司简介**我们的使命是就是制作全世界都喜爱的食物. 然而,我们的追求不止于此. 本公司一向重视正向力量,提供持续学习,探索新视角,重新构想新可能的环境. 我們尋找那些渴望展現最佳自我的人——那些擁有遠大抱負,敢於挑戰彼此,共同成長的思想者. 因为要成为食品行业无可争议的佼佼者,意味着要与那些渴望了解未来发展趋势的人共事.At General Mills, we're not just making food; we're crafting experiences. We're a company driven by a passion for innovation, a commitment to our brands, and a deep understanding of the ever-evolving consumer landscape. Our portfolio spans a broad range of categories across both human and pet food. And we're reigniting growth through superior demand generation and building industry-leading capabilities. This is an exciting time to join our team.**About the Role:**Brand Management at General Mills is the engine of our success. We're looking for consumer-centric, data-driven, and dynamic marketers to join our team and lead the charge in shaping the future of iconic brands like Betty Crocker, Old El Paso, Totino's, Blue Buffalo, Cinnamon Toast Crunch, Annie's and more. As a Brand Manager, you'll be a full-spectrum business leader, driving strategy, stewarding brands, and leading cross-functional teams to achieve ambitious growth targets. You'll lead brands across physical, digital, and omnichannel environments, ensuring strategies are built for how consumers discover, shop, and buy today. As the hub of the wheel, you will make high-impact decisions, develop modern marketing strategies, and lead teams to deliver exceptional results.**Opportunities Await:**We have multiple openings across various types of brand desks, offering a wide array of challenging opportunities:* **Established Brand Desk:** Lead the core business for an iconic brand, driving demand generation, brand strategy, commercial performance, and full P&L ownership. Think big, bold campaigns that resonate with consumers and drive market share.* **Innovation Desk:** Lead the charge on bold, category-disrupting innovations, from concept to commercialization. This is your chance to shape the future of food and leave your mark on the industry.* **Strategic Growth Channels (SGC) Desk:** Develop and execute retailer-specific brand strategies and innovations to drive growth in priority channels like eCommerce, club stores, and small formats. You'll be at the forefront of shaping the future of retail.**What You'll Do:*** **Build Brands:** Lead purpose-driven brand and channel strategies rooted in deep consumer insights and cultural understanding. Develop and execute integrated marketing plans across media, content, innovation, retail, and eCommerce/omnichannel touchpoints, including digital shelf excellence, discoverability, content strategy, and channel-specific activation.* **Run the Business:** Own P&L performance and deliver growth through strategic choices across pricing, promotion, innovation, margin, and distribution. Lead annual and long-range planning, forecasting, and business performance analysis. Navigate complex cross-functional relationships to deliver cohesive results.* **Lead Teams:** Act as a collaborative leader, guiding cross-functional teams through ambiguity to achieve alignment and execution. Coach and develop Associate Brand Managers and early-career talent, fostering a high-performing and accountable team environment.**What You'll Bring:*** Bachelor's degree in Marketing, Finance, Business, or related field* 8+ years of progressive experience in Brand Management, Marketing, Consulting, or Strategy.* Brand Management experience.* Proven experience leading teams including direct team management experience preferred. Cross-functional team leadership experience also considered.* Proven experience managing a business in a matrixed environment.* Strong commercial and strategic acumen, with experience owning a P&L.* Exceptional communication and influencing skills; ability to clearly articulate complex ideas to diverse audiences.* Ability to lead through ambiguity and operate with independence.**Bonus Points:*** MBA* CPG, Fast-Moving Consumer Goods, Food and Beverage, Pet, or Pet Food industry experience* Track record of coaching and developing talent* Experience with customer-facing strategies and external partnerships**Location:**This role is based at our Headquarters in Minneapolis, MN - designed to bring people together, spark ideas, and fuel your growth. We follow General Mills' North America in-office expectation of four days a week, Monday through Thursday. Friday remains a standard workday, with flexibility to work remotely depending on business needs and team norms.Relocation benefits will be provided for those who are not currently based in Minneapolis.This isn't just a job; it's an opportunity to be part of something bigger. We offer a dynamic and collaborative work environment, a commitment to your growth and development, and the chance to make a real impact on the world of food and brands people love. Join us as we build the most remarkable brands in food.**申请资格**申请人必须年满 18 周岁.**平等机会雇主 (EOE)**General Mills 是一家提供平等机会的雇主. 所有符合资格的申请人均将获得平等的就业机会,且不受其种族,肤色,宗教,信仰,性别,性取向,性别认同,国籍,年龄,残疾状况,退伍军人身份,婚姻或家庭状况,公共援助受助身份,或是否在当地人权委员会任职或参与相关活动等因素的影响.**合理便利申请**如果您在申请或招聘过程中需要申请便利,请通过以下链接填写我们的在线便利申请表:.