Senior Manager, Brand

A Hiring Company; Rogers (AR); On-site; USD 90,000 - 120,000; Full time

Job summary

A leading consumer goods firm is seeking a Senior Manager, Brand, to drive branded commercial growth through strategic marketing leadership. This role involves managing brand planning, overseeing marketing investments, and leading team development. The ideal candidate will possess 7–10+ years of experience in brand management, ideally within consumer goods, with proven skills in utilizing data to inform strategy. The position offers the opportunity to shape brand direction and cultivate a culture of accountability within the marketing team.

Qualifications

• 7–10+ years of progressive marketing experience in consumer goods.
• Proven experience in leading brand pipeline and integrated marketing.
• Strong understanding of P&L management and forecasting.

Responsibilities

• Define annual branding goals with Commercial leadership.
• Manage brand planning using 4Ps and 3Cs.
• Oversee and evaluate brand marketing investments.

Skills

Leadership

Brand strategy

Marketing investment management

Tools

Nielsen

SPINS

Job description

The Senior Manager, Brand is a strategic marketing leader responsible for driving branded commercial growth through disciplined brand planning, portfolio and pipeline development, and best-in-class marketing investment management. This role shapes annual growth objectives, defines the branded product pipeline, and translates strategy into integrated marketing plans across media, retail, ecommerce, influencers, and events.

Role Overview

The Senior Manager, Brand is a strategic marketing leader responsible for driving branded commercial growth through disciplined brand planning, portfolio and pipeline development, and best-in-class marketing investment management. This role plays a critical leadership position in shaping annual growth objectives, defining the branded product pipeline, and translating strategy into integrated marketing plans across media, retail, ecommerce, influencers, and events.

Key Responsibilities

• Brand & Commercial Growth Leadership – Partner with Commercial leadership to help define annual and long-term branded growth objectives, including volume, revenue, and margin targets
• Brand & Commercial Growth Leadership – Lead brand planning using the 4Ps (Product, Price, Place, Promotion) and 3Cs (Consumer, Customer, Company) to drive branded annual volume growth
• Brand & Commercial Growth Leadership – Own development and management of the branded product pipeline, working cross-functionally with Operations, and Sales
• Brand & Commercial Growth Leadership – Translate strategy into clear, actionable annual brand plans with defined priorities, KPIs, and success metrics
• Marketing Investment & Activation Leadership – Lead and oversee all brand marketing investments, including Upper & Lower Funnel
• Marketing Investment & Activation Leadership – Media
• Marketing Investment & Activation Leadership – Retail marketing (in-store and ecommerce)
• Marketing Investment & Activation Leadership – Influencer and creator partnerships
• Marketing Investment & Activation Leadership – Events and experiential marketing
• Marketing Investment & Activation Leadership – Ensure marketing plans are integrated, consumer-led, and aligned with annual plan
• Marketing Investment & Activation Leadership – Evaluate performance and optimize investment mix based on results and learning
• Marketing Finance & Budget Ownership – Own marketing financial management, including
• Marketing Finance & Budget Ownership – Annual budget development
• Marketing Finance & Budget Ownership – Forecasting and phasing
• Marketing Finance & Budget Ownership – Ongoing decision oversight across all marketing GLs
• Marketing Finance & Budget Ownership – Partner with Finance to ensure strong ROI discipline, trade-off decision-making, and optimization against the annual budget
• Marketing Finance & Budget Ownership – Establish clear processes for tracking spend, performance, and learning
• People Leadership – Directly manage and develop two team members, providing clear priorities, coaching, and growth opportunities
• People Leadership – Key decision maker for agency partnerships
• People Leadership – Elevate the team from execution-focused to strategy-led brand thinking
• People Leadership – Foster a culture of accountability, collaboration, and continuous improvement
• People Leadership – Serve as a key marketing partner to Sales, Creative & Content, Insights & Analytics and Operations
• People Leadership – Communicate clearly and confidently with senior leaders, bringing recommendations backed by data and consumer insight

Living the Happy Egg Values

The right individual must consistently demonstrate Happy Egg’s values:

• Hungry to Grow – Curious, ambitious, and always pushing for growth
• Bias for Action – Moves ideas forward with speed and ownership. Doesn’t ask permission.
• In It Together – Builds strong partnerships and leads collaboratively
• Raise the Standard – Holds high expectations for themselves, the team, and the brand; always contemplating how to make this better, faster, simpler and cheaper.

Equal Opportunity Employer

Equal Opportunity Employer Happy Egg is dedicated to providing equal employment opportunities to all individuals. Employment decisions are made solely on merit, qualifications, and abilities. Pre-employment drug screening and criminal background checks are required after offer extended.

Requirements

Experience & Qualifications

• Typically 7–10+ years of progressive marketing experience, ideally within branded consumer goods
• Proven experience leading brand pipeline, annual planning, and integrated marketing programs
• Understands interpreting and applying syndicated data tools such as Nielsen and SPINS to inform strategy, track performance, and identify growth opportunities
• Efficient in P&L management, forecasting and actualization processes
• Prior people management experience with a track record of developing talent
• Experience working closely with Sales and Analytics teams in a retail-driven environment preferred