Senior Brand Manager, Marketing (Base - Multiple Positions)

Kraft Heinz; Chicago (IL); On-site; USD 142,000 - 177,000; Full time

Benefits offered by this job

Medical & Prescription

Dental & Vision

Time Off & Holidays

401(k) & Life Insurance

Job summary

Kraft Heinz in Chicago is seeking a Senior Brand Manager to set clear brand strategy and translate it into commercial impact. You will lead short- and long-term plans, guide portfolio and innovation priorities, and establish standards for consistent execution across markets.

You will collaborate with Insights, Innovation, Finance, Sales, and Operations to drive growth, strengthen brand equity, and deliver results at scale.

Qualifications

• 8+ years of brand management or marketing experience, preferably in CPG or related industries.
• Strong strategic thinker who can turn insights into actionable plans.
• Proven track record of building and growing brands with clear positioning and performance.
• Demonstrated leadership across complex, matrixed organizations.

Responsibilities

• Lead development of brand ambition and long-term strategies to drive sustainable growth.
• Define strategic frameworks for where-to-play, portfolio priorities, and expansion opportunities.
• Shape innovation and renovation strategies with Insights and Innovation teams.
• Leverage consumer, category, and business data to identify drivers and inform decisions.
• Partner with cross-functional and regional teams to scale strategies into plans and execution.
• Establish and maintain brand guidelines to ensure consistency and quality across touchpoints.
• Identify strategic partnerships or initiatives delivering incremental brand and business value.
• Share best practices and learnings across teams to build capability and alignment.

Skills

Brand management

CPG experience

Strategic thinking

Cross-functional leadership

Financial acumen

Job description

About the Role

As a Senior Brand Manager, you will help shape the future of the business by setting clear brand strategy and translating it into commercial impact. You will lead development of short‑and long‑term plans, guide portfolio and innovation priorities, and establish standards that enable consistent execution across markets.

In this role, you will work closely with cross‑functional partners—such as Insights, Innovation, Finance, Sales, and Operations—to drive growth, strengthen brand equity, and deliver results at scale. This position is well suited for a strategic, consumer‑focused leader who can simplify complexity, influence across a matrixed organization, and drive action amid ambiguity.

What You’ll Do

• Lead development of brand ambition and short‑and long‑term brand strategies to drive sustainable growth
• Define strategic frameworks that guide where‑to‑play choices, portfolio priorities, and expansion opportunities
• Shape innovation and renovation strategies in partnership with Insights and Innovation teams to fuel future growth
• Leverage consumer, category, and business data to identify performance drivers and inform strategic decisions
• Partner with cross‑functional and regional teams to scale strategies into actionable plans and execution
• Establish and maintain brand guidelines and standards to ensure consistency and quality across touchpoints
• Identify and develop strategic partnerships or initiatives that deliver incremental brand and business value
• Share best practices, strategic guidance, and learnings across teams to build capability and alignment

What We’re Looking For

• 8+ years of experience in brand management or marketing, preferably within CPG or related industries
• Strong strategic thinker with the ability to translate insights into clear, actionable plans
• Proven experience building and growing brands with strong positioning, purpose, and performance
• Demonstrated leadership and influence across complex, matrixed organizations
• Experience guiding innovation, renovation, and portfolio strategy across multiple initiatives
• Strong analytical and financial acumen, including experience with P&L drivers
• Comfortable navigating ambiguity while driving clarity, alignment, and results
• Collaborative, curious, and results‑oriented self‑starter with strong communication skills

Compensation

Base Salary: $141,500.00 - $176,900.00

Bonus: Eligible for a performance‑based bonus as provided by the plan terms and governing documents.

Benefits

• Physical – Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
• Social – Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
• Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs
• Financial – 401(k), Life, Accidental Death & Dismemberment, Disability

Location(s)

Chicago/Aon Center

Equal Opportunity Employer

Kraft Heinz is an Equal Opportunity Employer. We encourage applications from Underrepresented Ethnic Minority Groups, Women, Veterans, Individuals with Disabilities, Sexual Orientation, Gender Identity, and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants who require accommodation during the job application process may contact [e-mail] for assistance.