Associate Brand Manager

Lactalis USA; Bedford (NH); Hybride; USD 65 000 - 90 000; Plein temps

Résumé du poste

Lactalis USA in Bedford, NH is seeking an Associate Brand Manager to help lead the siggi's yogurt portfolio. You will support the development and execution of brand strategies that elevate market presence and deepen consumer engagement, drawing on market research, analytics, and cross‑functional collaboration across our teams.

The role is hybrid, requiring three days per week in the Bedford office. The ideal candidate has a passion for brand growth, strong analytical skills, and the ability to

Qualifications

• Bachelor's degree in marketing or related field; MBA preferred.
• 1–3 years brand/product marketing experience in CPG.
• Consumer-centric marketer with data-driven mindset.
• Strong analytical, project mgmt, and attention to detail.
• Excellent communication and presentation skills.
• Ability to work in a small, entrepreneurial environment.
• Proficient in Excel and PowerPoint; knowledge of IRI/Nielsen a plus.

Responsabilités

• Brand strategy development and execution through market research and insights.
• Monitor brand performance metrics and identify growth opportunities.
• Plan and execute marketing campaigns across digital, social, and in-store channels.
• Collaborate on product innovation, packaging design, and P/L execution.
• Manage packaging updates and timelines.
• Drive consumer engagement through promotions and partnerships.
• Oversee and optimize marketing budgets and resource allocation.

Connaissances

Brand marketing

Analytical thinking

Project management

Communication

Formation

Bachelor's degree in marketing or related field

MBA an advantage

Outils

Excel

PowerPoint

IRI/Nielsen

Description du poste

Description

Ready for more than just a job? Build a career with purpose.

At Lactalis in the USA, we're committed to providing meaningful opportunities for our people to learn, grow, and thrive-whether you're just starting your journey with us or looking to take the next step in your career. From day one, we offer the tools and support to help you succeed.

As the world leader in dairy, Lactalis is a family-owned company with over 85,000 pragmatic and ambitious professionals across the globe. Each day, we're proud to produce award-winning dairy products that bring people together.

In the US, we proudly offer an unrivaled house of beloved brands, including Galbani Italian cheeses and ricotta, President specialty cheeses and butters, Kraft natural and grated cheeses, Breakstone's cottage cheese, Cracker Barrel, Black Diamond cheddar, and Parmalat milk. Our yogurt portfolio includes siggi's, Stonyfield Organic, Brown Cow, Oui, Yoplait, Go-Gurt, :ratio, Green Mountain Creamery, and Mountain High, along with a growing family of ethnic favorites like Karoun, Gopi, and Arz.

At Lactalis, we live by our core values-Ambition, Engagement, and Simplicity. We foster a workplace where innovation thrives, diverse perspectives are celebrated, and everyone's unique background and ideas are valued.

Even if you don't meet every qualification, we encourage you to apply. We want to hear about your PASSION, your STORY, and how your EXPERTISE can help us shape the future of dairy.

From your PASSION to ours

The Associate Brand Manager will help lead and manage key aspects of the siggi's yogurt portfolio. This position will support the development and execution of the brand strategies that enhance siggi's products' market presence and deepen consumer engagement. The ideal candidate will have a passion for growing brands, a keen analytical mindset, and strong collaboration skills.

This position is a hybrid role that requires three days per week in the office at our Bedford, NH location.

From your STORY to ours

• Brand Strategy Development: Assist in creating and executing brand plans through market research, competitive analysis, and consumer insights to guide strategic direction.
• Performance Analysis: Monitor and analyze brand performance metrics, including sales data and market trends, to identify growth opportunities and areas for improvement.
• Marketing Campaigns: Support the planning and execution of marketing campaigns across various channels (digital, social media, in-store), ensuring alignment with our brand values and messaging.
• Product Innovation/Renovation: Collaborate with cross-functional teams on new product development initiatives, focusing on key growth areas within the yogurt category, product and packaging design, P/L execution, and marketing strategies to drive awareness of the new innovation.
• Packaging Development: Manage implementation of packaging design and graphics updates including obsolescence tracking and timeline management.
• Consumer Engagement: Manage implementation of promotional and marketing programs that build relationships with consumers through various touchpoints, including social media, events, partnerships and promotions.
• Budget Management: Managing the marketing budgets, track expenditures, and ensuring efficient allocation of resource

Requirements

From your EXPERTISE to ours

• Bachelor's degree in marketing, business or related field; MBA a plus
• 1-3 years brand/product marketing experience preferably in consumer-packaged goods and/or in a related industry
• A consumer-centric thinker who understands the principles of marketing with a passion for marketing and brand building
• Strong analytical skills with the ability to synthesize into data-driven recommendations
• Excellent project management skills and high attention to detail, including ability to manage multiple tasks & deadlines, and prioritize against the most important business drivers
• Strong communication and presentation skills with the ability to drive persuasion and influence with leadership and both internal and external partners.
• A general manager mindset, with a natural curiosity and ability to operate with ambiguity.
• Desire to work in a small, entrepreneurial environment
• Ability to work under pressure and meet tight deadlinesProficient in Excel and PowerPoint. Knowledge of syndicated database analysis programs (IRI, Nielsen, etc.) a plus.

At Lactalis, we offer a comprehensive Total Rewards Program with a variety of affordable benefits and coverage options. We support insurance costs significantly, contribute generously to retirement plans, and offer Paid Time Off from day one. We are committed to your professional growth, providing training and development opportunities, including Education Reimbursement. Join us and grow your career.

Lactalis is an equal employment opportunity employer. We will not discriminate against applicants with regard to any legally-recognized basis including, but not limited to: veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, and physical or mental disabilities. Further, any division of the Company that is an Aff...