Brand Manager/Marketing Manager

Aspyr Media; Austin (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Aspyr Media is seeking a Brand Manager to lead go‑to‑market campaigns for new game launches. You will work with product, QA, publishing and external agencies to craft compelling brand positioning, assets and budgets, ensuring campaigns meet sales forecasts and post-launch metrics.

Ideal candidates have 5+ years in game/entertainment marketing, strong creative and analytical skills, and proven ability to manage partnerships and cross-functional teams across the publishing spectrum.

Qualifications

• Bachelor’s degree in a related field.
• 5+ years of experience successfully bringing product(s) to market within the games and/or entertainment industry.
• Ability to work with studio, internal, cross-functional, and external partners.
• Proven track record of successful, integrated campaign management and executing gold standard integrated marketing campaigns.
• Experience managing relationships with external partners successfully.
• Ability to drive a positive resolution from stakeholder feedback, concerns, or critical issues.
• Understanding of video game publishing and marketing content pipeline from concept to shipping.
• Actively plays games and is aware of cultural trends, current events, and other activities in the gaming industry.
• A firm understanding of industry marketing, digital media and social marketing, and trends.
• Strong balance of both creative and quantitative/analytical skills.
• Strong written and oral communication and presentation skills.

Responsibilities

• Coordinate brand-related activities across product, QA, publishing and external agencies to execute marketing strategy for game launches.
• Develop product and brand positioning aligned with audience insights and attitudes.
• Lead creation of key art, trailers, advertising, digital, social and promotional assets; manage agencies and budgets.
• Manage the brand campaign budget for each game and monitor spend.
• Liaise with external stakeholders and licensing partners to present go-to-market plans and track post-launch metrics.
• Track game development progress and translate it into action plans based on project evolution.

Skills

Communication skills

Cross-functional collaboration

Budget management

Campaign management

Analytical skills

Education

Bachelor's degree

Job description

**Please note that all positions posted for Aspyr Media, Inc. are in-person/in-office only; remote positions are not available.**

Aspyr is a leading game publisher and developer, bringing the world's biggest franchises and bold new projects to players everywhere. Since 1996, we’ve published over 200 games and our team is dedicated to bringing beloved franchises like Tomb Raider and Star Wars to new and familiar audiences across all platforms. We focus on collaboration and creativity, crafting high-quality, engaging games that leave a lasting impact on players worldwide.

Responsibilities:

Reporting to the Head of Marketing, the Brand Manager is responsible for developing and executing the go-to-market campaign for game launches. Campaign responsibilities include the overall strategy, product and brand positioning, target audience, competitive analysis, creative reviews, product life-cycle management, and budget. The Brand Manager will also work with a wide range of internal and external partners to craft high quality creative and execute a unified launch campaign.

Essential Functions:

• Work with multiple departments (i.e. product, QA, publishing) and external agencies (creative and media) to coordinate brand-related activities and successfully execute the marketing strategy for game launches, aiming to meet and exceed sales forecasts
• Develop product and brand positioning to align with current audience insights, behaviors and attitudes
• Lead the creation of all campaign materials (e.g. key art, trailers, advertising, digital, social and promotional assets), including the research of agencies, budget and communication with internal and external teams
• Responsible for the management and tracking of the brand marketing campaign budget for each game
• Manage day-to-day interactions with external stakeholders and licensing partners (e.g. presenting go-to-market plans, game updates, asset submissions, creative briefs, and post launch performance metrics)
• Track game development progress, and interpret, analyze, and provide action plans based on project evolution

Preferred Qualifications:

• Bachelor’s degree in a related field
• 5+ years of experience successfully bringing product(s) to market within the games and/or entertainment industry
• Ability to work with studio, internal, cross-functional, and external partners
• Proven track record of successful, integrated campaign management and executing gold standard integrated marketing campaigns
• Experience managing relationships with external partners successfully
• Ability to drive a positive resolution from stakeholder feedback, concerns, or critical issues
• Understanding of video game publishing and marketing content pipeline from concept to shipping
• Actively plays games and is aware of cultural trends, current events, and other activities in the gaming industry
• A firm understanding of industry marketing, digital media and social marketing, and trends
• Strong balance of both creative and quantitative/analytical skills
• Strong written and oral communication and presentation skills

Aspyr is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Aspyr are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Aspyr will not tolerate discrimination or harassment based on any of these characteristics. Aspyr encourages applicants of all ages.