Associate 1 Brand Manager

Aspyr Media; Austin (TX); On-site; USD 45,000 - 65,000; Full time

Job summary

Aspyr Media is seeking an Associate 1 Brand Manager in Austin to support go-to-market marketing campaigns for game launches. You will assist with product positioning, competitive research, asset reviews, and budget administration while collaborating with internal teams and external partners to ensure high-quality launch activities.

Ideal candidates have a 0–2 year background in marketing or brand strategy and a strong interest in consumer marketing, digital media, and gaming trends.

Qualifications

• Bachelor's degree in a related field.
• 0–2 years of experience in marketing, product management, or brand strategy.
• Active interest in consumer marketing and digital media execution.

Responsibilities

• Assist with coordinating day-to-day brand activities and marketing strategies for game launches.
• Support product positioning and audience research with competitor insights and analytics.
• Coordinate production of marketing assets (key art, trailers, digital content) and track deliverables.
• Help track and manage brand budgets, process purchase orders, and maintain spend records.
• Prepare materials for external stakeholders, including brand updates and asset submission packages.
• Assist with tracking game development progress and update action plans accordingly.

Skills

Brand management

Marketing coordination

Campaign execution

Cross-functional collaboration

Communication

Education

Bachelor's degree in a related field

Job description

**Please note that all positions posted for Aspyr Media, Inc. are in-person/in-office only; remote positions are not available.**

Aspyr is a leading game publisher and developer, bringing the world's biggest franchises and bold new projects to players everywhere. Since 1996, we’ve published over 200 games and our team is dedicated to bringing beloved franchises like Tomb Raider and Star Wars to new and familiar audiences across all platforms. We focus on collaboration and creativity, crafting high-quality, engaging games that leave a lasting impact on players worldwide.

Responsibilities:

Reporting to the Head of Marketing, the Associate 1 Brand Manager supports the development and execution of go-to-market marketing campaigns for game launches. Responsibilities include assisting with product positioning, competitive research, creative reviews, asset tracking, and marketing budget administration. The Associate 1 Brand Manager will collaborate closely with cross-functional internal teams and external partners to support high-quality creative execution and aligned launch activities.

Essential Functions:

• Assist the marketing team in coordinating day-to-day brand activities and executing marketing strategies for game launches
• Support product positioning and target audience research by gathering competitor insights and audience analytics
• Coordinate the production of marketing assets (key art, trailers, digital/social content) by routing briefs, organizing feedback, and tracking deliverables
• Help track brand marketing budgets, process purchase orders, and maintain accurate spend records for assigned titles
• Prepare materials for external stakeholders and partners, including compiling brand updates, asset submission packages, and post-launch performance reports
• Assist with tracking game development progress, and updating action plans based on project evolution

Preferred Qualifications:

• Bachelor’s degree in a related field
• 0–2 years of experience in marketing, product management, or brand strategy, ideally within games or entertainment
• Ability to collaborate with marketing team, internal cross-functional teams, and external partners to deliver on campaign milestones
• Demonstrated interest in consumer marketing, integrated campaigns, and digital media execution
• Proven organizational abilities to juggle multiple project tracks with sharp attention to detail
• Actively plays games and is aware of cultural trends, current events, and other activities in the gaming industry
• Strong written and oral communication and presentation skills

Aspyr is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Aspyr are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Aspyr will not tolerate discrimination or harassment based on any of these characteristics. Aspyr encourages applicants of all ages.