Senior Brand Lead & Pipeline Director, MASH/ALD

GlaxoSmithKline; Boston (MA); On-site; USD 205,000 - 341,000; Full time

Job summary

GlaxoSmithKline seeks a Sr. Director to lead MASH/ALD brand strategy and the U.S. Hepatology/Immunology pipeline. You will own the commercial vision, drive cross-functional planning, and ensure launch readiness from early development through lifecycle management.

The role requires 10+ years in pharmaceutical marketing, strong leadership, and the ability to influence governance forums. Based in Durham, NC, with partnerships across the global team and local operating company initiatives.

Qualifications

• Bachelor's degree required in Marketing, Business, Life Sciences, or related field.
• Minimum of 10 years in pharma/healthcare with brand, pipeline strategy, or launch experience.
• In-line brand marketing or brand management with HCP or specialty assets experience.
• Experience owning commercial strategy for pipeline or assets.
• Leadership of cross-functional portfolio initiatives.

Responsibilities

• Own U.S. commercial strategy for MASH/ALD assets through development and launch.
• Lead cross-functional planning, go-to-market, and lifecycle management.
• Define pre-launch foundations, including TPP, positioning, and segmentation.
• Provide governance input and stage-gate recommendations for Phase 2–3 decisions.
• Collaborate with Medical, Market Access, and Finance to shape portfolio strategy.
• Represent U.S. commercial perspective in global forums and decisions.

Skills

Data to Insights

Digital Fluency

Marketing Campaign Planning

Marketing Measurement

Marketing Strategy Implementation

Omnichannel Marketing

Scientific Literacy

Education

Bachelor's degree

Job description

GlaxoSmithKline seeks a Sr. Director to lead MASH/ALD brand strategy and the U.S. Hepatology/Immunology pipeline. You will own the commercial vision, drive cross-functional planning, and ensure launch readiness from early development through lifecycle management.

The role requires 10+ years in pharmaceutical marketing, strong leadership, and the ability to influence governance forums. Based in Durham, NC, with partnerships across the global team and local operating company initiatives.