Brand & Pipeline Strategy Director, MASH/ALD

GSK plc; Washington (District of Columbia); On-site; USD 205,000 - 341,000; Full time

Benefits offered by this job

Health care benefits

Retirement benefits

Paid leave

Job summary

GSK plc in the United States seeks a Sr. Director to lead the MASH/ALD brand and oversee the Hepatology/Immunology pipeline in the U.S.

You will own the commercial strategy, launch readiness, and lifecycle management with cross-functional leadership, shaping the brand narrative for priority assets. Responsibilities include defining US market analyses, developing customer segmentation, and guiding early-stage decisions.

Qualifications

• Bachelor's degree is required (e.g., Marketing, Business, Life Sciences, or a related field).
• Minimum of 10 years of experience in pharmaceutical, biotech, or healthcare roles.
• In-line brand marketing or brand management experience, ideally as a Brand Lead in specialty pharmaceutical or biotech.
• Experience owning commercial strategy for pipeline and/or in-line assets.
• Direct people leadership experience, with a track record of developing talent.
• Must be willing to relocate to Durham, North Carolina

Responsibilities

• Lead U.S. pipeline and portfolio strategy for Hepatology/Immunology assets, establishing the commercial vision and prioritization logic.
• Own the U.S. commercial authority at governance forums and ensure US perspective in decisions.
• Build pre-launch commercial foundation including input to TPP, positioning hypotheses and customer segmentation.
• Deliver stage-gate recommendations to global teams for Phase 2, 2b and 3 decisions.
• Develop and maintain deep expertise in brand narrative, disease landscape, and customer segments.
• Collaborate with senior leaders to establish portfolio and pipeline priorities.
• Own the pipeline and portfolio strategy budget and coordinate with Finance for outlook.

Skills

Data to Insights

Digital Fluency

Marketing Campaign Planning

Marketing Measurement

Marketing Strategy Implementation

Omnichannel Marketing

Scientific Literacy

Job description

GSK plc in the United States seeks a Sr. Director to lead the MASH/ALD brand and oversee the Hepatology/Immunology pipeline in the U.S.

You will own the commercial strategy, launch readiness, and lifecycle management with cross-functional leadership, shaping the brand narrative for priority assets. Responsibilities include defining US market analyses, developing customer segmentation, and guiding early-stage decisions.