Senior Brand Director: AI-Driven Global Campaigns

Palo Alto Networks; Santa Clara (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Palo Alto Networks is seeking a Senior Brand Director to lead global brand strategy, creative development, and governance as the company transforms from product-centric leadership to a platform-driven innovator.

The role partners with Product Marketing, Campaigns, and PR to drive integrated, always-on campaigns across geographies and channels, balancing craft with scalable asset production.

Qualifications

• Defines brand architecture and guidelines to ensure all brand messages capture the PANW voice and drive brand equity
• Leads the development of the company's brand narrative and architecture, ensuring consistent expression across geographies, audiences, and channels
• Leads the development & orchestration of our full year modern marketing plan across brand, digital marketing, social media, Comms, sales, events and regional marketing

Responsibilities

• Develops brand architecture and guidelines to ensure all brand messages effectively capture the PANW voice and drive brand equity
• Brings our products to life via storytelling, experiences, programs, and integrated marketing campaigns
• Partners effectively with Product Marketing, Product, Campaign/Media, PR/Comms, Social and Regional Marketing stakeholders to develop go-to-market integrated campaigns and deliver exceptional brand/product experiences
• Acts as a brand advocate, providing thought-leadership, inspiration, and best practices that contribute to the success of the brand across all channels
• Understands how to use brand strategy to drive business results
• Ensures the voice of the customer is consistently heard and incorporated into the thinking of brand and creative concepts at the highest levels
• Leads a team of highly creative and ambitious brand marketers
• Influences others through the entire campaign dev journey to ensure input, alignment, and understanding of the campaign approach and details.
• Leads the development and implementation of Palo Alto Networks' executive thought leadership platform, shaping editorial narratives and flagship content that influence industry dialogue and reinforce the company's position as a trusted authority

Job description

Palo Alto Networks is seeking a Senior Brand Director to lead global brand strategy, creative development, and governance as the company transforms from product-centric leadership to a platform-driven innovator.

The role partners with Product Marketing, Campaigns, and PR to drive integrated, always-on campaigns across geographies and channels, balancing craft with scalable asset production.