Director, Brand & Creative

Palo Alto Networks; Santa Clara (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Palo Alto Networks is seeking a Senior Brand Director to lead global brand strategy, creative development, and governance as the company transforms from product-centric leadership to a platform-driven innovator.

The role partners with Product Marketing, Campaigns, and PR to drive integrated, always-on campaigns across geographies and channels, balancing craft with scalable asset production.

Qualifications

• Defines brand architecture and guidelines to ensure all brand messages capture the PANW voice and drive brand equity
• Leads the development of the company's brand narrative and architecture, ensuring consistent expression across geographies, audiences, and channels
• Leads the development & orchestration of our full year modern marketing plan across brand, digital marketing, social media, Comms, sales, events and regional marketing

Responsibilities

• Develops brand architecture and guidelines to ensure all brand messages effectively capture the PANW voice and drive brand equity
• Brings our products to life via storytelling, experiences, programs, and integrated marketing campaigns
• Partners effectively with Product Marketing, Product, Campaign/Media, PR/Comms, Social and Regional Marketing stakeholders to develop go-to-market integrated campaigns and deliver exceptional brand/product experiences
• Acts as a brand advocate, providing thought-leadership, inspiration, and best practices that contribute to the success of the brand across all channels
• Understands how to use brand strategy to drive business results
• Ensures the voice of the customer is consistently heard and incorporated into the thinking of brand and creative concepts at the highest levels
• Leads a team of highly creative and ambitious brand marketers
• Influences others through the entire campaign dev journey to ensure input, alignment, and understanding of the campaign approach and details.
• Leads the development and implementation of Palo Alto Networks' executive thought leadership platform, shaping editorial narratives and flagship content that influence industry dialogue and reinforce the company's position as a trusted authority

Job description

Our Mission

At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place.

Who We Are

In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us!

We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes.

Job Summary

The Brand & Creative team plays a pivotal role responsible for evolving Palo Alto Networks' brand into a globally recognized, digital-first symbol of Trust, Innovation, and AI-powered security. Reporting into the Vice President of Brand & Creative, this Senior Brand Director will lead the global brand strategy, creative / campaign development, brand governance, ensuring a cohesive and compelling expression of Palo Alto Networks' value as it continues its transformation from product-centric leader to unified, platform-driven innovator. Balancing world-class creative craft with rigorous operational discipline, the Senior Brand Director will elevate brand storytelling while enabling scale, speed, and consistency in a highly complex, global enterprise. Leads a team of high performing (3) Senior / Brand Managers that serve as the quarterbacks on brand strategy, our masterbrand brand platform, creative campaign development and thought leadership.

GENERAL RESPONSIBILITIES

• Develops brand architecture and guidelines to ensure all brand messages effectively capture the PANW voice and drive brand equity

• Brings our products to life via storytelling, experiences, programs, and integrated marketing campaigns

• Partners effectively with Product Marketing, Product, Campaign/Media, PR/Comms, Social and Regional Marketing stakeholders to develop go-to-market integrated campaigns and deliver exceptional brand/product experiences

• Acts as a brand advocate, providing thought-leadership, inspiration, and best practices that contribute to the success of the brand across all channels

• Understands how to use brand strategy to drive business results

• Ensures the voice of the customer is consistently heard and incorporated into the thinking of brand and creative concepts at the highest levels

• Leads a team of highly creative and ambitious brand marketers

• Influences others through the entire campaign dev journey to ensure input, alignment, and understanding of the campaign approach and details.

SPECIFIC RESPONSIBILITIES

Brand & Creative Strategy

• Define and evolve Palo Alto Networks' global brand strategy, shifting from fragmented product narratives to a cohesive, platform-level story anchored in trust, innovation, and AI leadership.

• Leads the development of the company's brand narrative and architecture, ensuring consistent expression across geographies, audiences, and channels.

• Leads the development & orchestration of our full year modern marketing plan across brand, digital marketing, social media, Comms, sales, events and regional marketing.

Creative Excellence at Scale

• Partners closely with Product Marketing, Media, Events & Comms teams to develop strategically sound marketing briefs that drive our always on creative development process.

• Partners with our internal Creative team to evolve into an AI-first, high-performing creative studio that balances bespoke, world-class craft with scalable, repeatable asset production.

• Leads a team of Brand Managers responsible for the execution of our creative strategy and production for integrated, 360-degree global campaigns, ensuring seamless consistency across awareness, consideration, and demand generation stages of the user journey.

Brand Governance & Integrity

• Defines clear brand standards, visual systems, and tone of voice, enabling global teams to execute with speed while maintaining absolute brand integrity.

• Leads the implementation of scalable creative systems (playbooks, etc.) including AI-enabled workflows and design platforms that empower teams without diluting brand quality.

Thought Leadership & Executive Presence

• Leads the development and implementation of the Palo Alto Networks' executive thought leadership platform, shaping editorial narratives and flagship content that influence industry dialogue and reinforce the company's position as a trusted authority.

Measurement & Impact

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