Senior Brand & Digital Strategy Lead — Growth & Social

Paylocity; Chicago (IL); On-site; USD 80,000 - 95,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision coverage

Life insurance

Parental leave

401(k)

Job summary

Phusion Projects seeks a Sr. Brand Manager, Digital Strategy to lead the digital expression of its brands across consumer channels. You will translate brand vision into channel plans and build a social and content engine to drive initial trial in a competitive category.

The role directly manages the Social Media Manager / Content Developer and the Community Manager, with responsibility for paid-media and cross-functional partnerships.

Qualifications

• 6+ years of digital marketing experience in CPG/beverage/alcohol or related regulated consumer category.
• 2+ years of experience directly managing and developing employees, in social media/content/community.
• Bachelor's Degree from four-year college or university, or equivalent combination of education and experience, preferred.

Responsibilities

• Lead brand and digital strategy across consumer touchpoints, including content and copy alignment, creator ecosystem, and communication flow.
• Own social, paid, digital, and CRM strategies; drive community growth and always-on programming.
• Manage content development and creator/influencer budgets with support from IMM.
• Define and maintain social technology stack and insights for brand decision-making.

Skills

Digital marketing

Paid media budgets

Agency management

People leadership

Cross-functional collaboration

Analytics & reporting

Communication

Travel occasionally

Education

Bachelor's degree

Tools

Meta Business Suite

Google Ads

TikTok Ads Manager

ecommerce/digital shelf tools

Analytics tools

Job description

Phusion Projects seeks a Sr. Brand Manager, Digital Strategy to lead the digital expression of its brands across consumer channels. You will translate brand vision into channel plans and build a social and content engine to drive initial trial in a competitive category.

The role directly manages the Social Media Manager / Content Developer and the Community Manager, with responsibility for paid-media and cross-functional partnerships.